A $1 Billion Bet Pays Off for Olympic Architects

Of the $14 billion that the U.K. is spending to stage the 2012 Games about $1.5 billion went through Populous, an architecture firm. Senior Principal John Barrow discusses how the firm created the London Olympic park. He speaks with Businessweek's Ira Boudway.

The Story Behind Manufacturing
33:47 - Bloomberg's Joe Weisenthal talks about what he's following ahead of today's ‘What’d You Miss?’ Watch the show with Joe, Alix Steel and Scarlet Fu every weekday at 4 p.m. ET on Bloomberg. (Source: Bloomberg)
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