What Is the `Moneyball' of Marketing?

Jan. 18 (Bloomberg) -- Convertro CEO Jeff Zwelling discusses a more scientific approach to advertising. He speaks on Bloomberg Television's "Money Moves." (Source: Bloomberg)
Komileva: Why I'm Optimistic About Europe
56:07 - Lena Komileva, managing director at G Plus Economics, discusses the ECB's bond-purchase plan with Bloomberg's Anna Edwards and Mark Barton on "Countdown." (Source: Bloomberg)
  • ToyShades: Disrupting the Competitive Eyeglass Industry
  • Lufthansa CEO Spohr Says Weak Euro Causing `Headwinds'
  • Hillary Clinton's E-Mails: Bloomberg West (03/05)