What Is the `Moneyball' of Marketing?

Jan. 18 (Bloomberg) -- Convertro CEO Jeff Zwelling discusses a more scientific approach to advertising. He speaks on Bloomberg Television's "Money Moves." (Source: Bloomberg)

Breaking Down the BOE's Financial Stability Report
39:36 - Otto Dichtl, managing director at Stifel Nicolaus discusses the Bank of England's Financial Stability report and the U.K. economy. He speaks to Bloomberg's Guy Johnson and Anna Edwards on "Countdown." (Source: Bloomberg)
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