What Is the `Moneyball' of Marketing?

Jan. 18 (Bloomberg) -- Convertro CEO Jeff Zwelling discusses a more scientific approach to advertising. He speaks on Bloomberg Television's "Money Moves." (Source: Bloomberg)
How Restrictions Change the Athens Stock Exchange
36:25 - Axia Ventures Group Founding Partner Dimitrios Athanasopoulos discusses trading in the Athens Stock Exchange and restrictions imposed on some investors. He speaks with Jonathan Ferro on Bloomberg Television’s “On The Move.” (Source: Bloomberg)
  • China's Plunge: What’d You Miss? (Full Show 8/3)
  • The Impact of China’s Slowdown on BMW Earnings
  • 'Huge Uncertainty' Surrounds Greek Debt Talks: Piccoli