The Business of the Olympics

From sponsorships to broadcast rights, from superstar endorsements to grass-roots social media, the competition for gold at the Olympics is as intense among businesses as it is among athletes. NBC Sports Group Chairman Mark Lazarus discusses multi-platform coverage of the Games, author Jack McCallum ("Dream Team") examines the financial impact of the NBA's Olympic involvement, marketing executive Ed Horne assesses the sponsorship marketplace, and PlayUp USA CEO Dennis Lee demonstrates his company's Olympic app.
U.S. Economy Set Up for Sept. or Oct. Rate Hike: Kleintop
58:58 - Charles Schwab's Jeff Kleintop comments on Fed Chair Janet Yellen's remarks and discusses the outlook for U.S. corporate earnings and his investment strategy. He speaks with Bloomberg's Betty Liu on "Bloomberg Markets." (Source: Bloomberg)
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