The Business of the Olympics

From sponsorships to broadcast rights, from superstar endorsements to grass-roots social media, the competition for gold at the Olympics is as intense among businesses as it is among athletes. NBC Sports Group Chairman Mark Lazarus discusses multi-platform coverage of the Games, author Jack McCallum ("Dream Team") examines the financial impact of the NBA's Olympic involvement, marketing executive Ed Horne assesses the sponsorship marketplace, and PlayUp USA CEO Dennis Lee demonstrates his company's Olympic app.
Iran Nuclear Talk at an Impasse as Time Runs Down
26:14 - Iran nuclear talks have hit an impasse with less than 48 hours remaining before a deadline, as Iran makes an issue of the location of a stockpile of previously enriched uranium. Bloomberg’s Peter Cook reports on “Bloomberg Surveillance.” (Source: Bloomberg)
  • Iran Nuclear Talks Deadlocked as Deadline Nears
  • Nigeria Elections: What Happened and Why it Matters
  • How Could Iranian Oil Impact Global Markets?