The Business of the Olympics

From sponsorships to broadcast rights, from superstar endorsements to grass-roots social media, the competition for gold at the Olympics is as intense among businesses as it is among athletes. NBC Sports Group Chairman Mark Lazarus discusses multi-platform coverage of the Games, author Jack McCallum ("Dream Team") examines the financial impact of the NBA's Olympic involvement, marketing executive Ed Horne assesses the sponsorship marketplace, and PlayUp USA CEO Dennis Lee demonstrates his company's Olympic app.
Market Outlook: What to Watch for This Week
14:02 - IG Market Analyst Angus Nicholson discusses the turmoil in the Asian markets and what we should look for this week. He speaks to Bloomberg's Angie Lau on "First Up." (Source: Bloomberg)
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