The Business of the Olympics

Sportfolio: the U.S. Olympic Committee's Lisa Baird, Rob Prazmark of 21 Sports & Ent. and Madison Avenue Sports & Ent. CEO Ed Horne on marketing and branding at the 2012 games; NBC Sports chair Mark Lazarus on content delivery; journalist Jack McCallum on the Olympic basketball "dream team"; and Dennis Lee, CEO of sports app maker PlayUp USA

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