Successful (and Failed) Celebrity Endorsements

While brands often pay celebrities to endorse their products they are not always successful. Bloomberg Television's Mark Barton reports on some products that have been boosted and damaged by celebrity endorsements.
Aetna to Buy Humana for $37 Billion
07:56 - Bloomberg's Francine Lacqua and Manus Cranny report on today's "Top Headlines." They speak on Bloomberg Television's "The Pulse." (Source: Bloomberg)
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