Horizon Media's Adgate on Women in Tour de France

Aug. 1 (Bloomberg) -- Brad Adgate, director of research at Horizon Media Inc., talks with Bloomberg's Eben Novy-Williams about the potential impact of the participation of women in the Tour de France on race interest and the sport of cycling. Tour de France organizer Amaury Sport Organisation said it is willing to discuss holding a women’s cycling race alongside the men’s event after a 24-year hiatus. (Source: Bloomberg)

Most Recent Videos

Do You Get Bang for Your Buck on a $4.5M Super Bowl Ad?
04:41 - Jan. 30 -- FBC Inferno Chief Strategy Officer Simon White discusses the cost of a Super Bowl ad, the importance of social media for the game and the benefits of advertisement with Bloomberg’s Mark Barton, Anna Edwards and Manus Cranny on “Countdown.”
  • Alibaba's Mobile Push `Too Fast,' Jefferies's Meng Says
  • Increasing Russian Rates Won't Support Ruble: FXPro
  • Saudi King Salman Puts His Own Stamp on Government