How Marketers Can Use Big Data to Their Advantage

Sept. 18 (Bloomberg) -- Marketo CEO Phillip Fernandez discusses the company's growth strategy and competition with Deirdre Bolton on Bloomberg Television's "Money Moves." (Source: Bloomberg)
The Battle for a Cuban Rum Brand
36:05 - Feb. 27 -- As the U.S. and Cuban governments continue efforts to normalize their relationship, two global drinks giants are watching very closely. A diplomatic reset may reignite a trademark war that has simmered for more than twenty years, as Bloomberg's Willem Marx reports.
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