Business of Super Bowl XLVII: Sportfolio (02/08)

Feb. 8 (Bloomberg) -- How does the NFL get business done at the Super Bowl? Rick Horrow travels to New Orleans to tour the host stadium, speak with league personnel and sponsors, and break down the biggest event in professional sports. Former NFL Commissioner Paul Tagliabue, quarterback Andrew Luck, New Orleans Mayor Mitch Landrieu, and CBS Sports Chairman Sean McManus are interviewed. (Source: Bloomberg)

How A Coffee Shop Won a $5M Super Bowl Spot
45:38 - Death Wish Coffee Founder Michael Brown discusses how the small business won a $5 million dollar ad spot in the Super Bowl. He speaks with Bloomberg’s Emily Chang on “Bloomberg West.” (Source: Bloomberg)
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