How Many Books Read in `Reading Rainbow' App?

March 12 (Bloomberg) -- Today's "BWest Byte" is 2 million, for the number of books that have been read by kids in the "Reading Rainbow" app since it launched mid-June. Jon Erlichman reports on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Full Show: Best of Bloomberg West (07/22)
41:34 - The best interviews and technology news highlights from the week are brought together in Best of Bloomberg West, a weekly long-form program, hosted by Bloomberg West's Emily Chang. (Source: Bloomberg)
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