A Company Creates a Christmas Icon:

Close your eyes and picture Santa Claus - what do you see? A jolly round man with a red suit and a white beard, of course. But Santa did not always look that way - Coca Cola advertising is responsible for creating this iconic image. In 1931, magazine ads for Coca-Cola debuted this new rendering of St. Nick, previously his image was seen as anything from an elf, to a tall gaunt man, dressed in tan and green, even animal skins. Bloomberg's Carol Massar takes a look at how one company changed a holiday forever. (Source: Bloomberg)

Most Recent Videos

How Apple Conquered China Market: Bloomberg West (01/30)
14:43 - Jan. 30 -- Full episode of "Bloomberg West." Guests: GGV Capital's Hans Tung, Strategic Analytics' Neil Mawston, Evercore ISI's Ken Sena, CKE Restaurants CEO Andrew Puzder, Boost VC CEO Adam Draper and Zebra Technologies' Jill Stelfox.
  • Should Amazon Spin Off Its Growing Cloud Business?
  • TripAdvisor's Top Pick: Chicago's Langham Hotel
  • Dan Marino: Roger Goodell Has Done a Really Good Job