Asteroid Hunters Race to Win Contest to Save Earth

March 17 (Bloomberg) –- NASA’s Asteroid Hunter contest starts today: If you can help find asteroids that might be headed in Earth’s general direction, you could win up to $35,000. NASA wants to be better equipped to prevent the global catastrophe of an asteroid impact, but NASA’s partner in the contest, Planetary Resources Inc. (backed by James Cameron and Eric Schmidt), has another, more lucrative reason for wanting to crowdsource the search for space rocks. Bloomberg Businessweek’s Sam Grobart reports. (Source: Bloomberg)
Honda Beats Estimates on China Gains
22:15 - Honda has defied the auto sales downturn in China. Sales have surged 30% in the first half of the year. The U.S. listed shares jumped, finishing the week 7% higher. Bloomberg’s Zeb Eckert reports on “First Up.” (Source: Bloomberg)
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