Will.i.am Wants to Pimp Your iPhone

U.S. recording artist will.i.am is best known as the front-man of the Black Eyed Peas. Now he's turned his hand to technology and wants to pimp your iPhone with an unusual new gadget. He speaks to Bloomberg Television's Olivia Sterns.

Full Show: Best of Bloomberg Markets Middle East (10/21)
01:56 - Bloomberg's Tracy Alloway takes a look at the week's top stories and best interviews from the Middle East. (Source: Bloomberg)
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