The Value of Branding and Corporate Sponsorship

Feb. 25 (Bloomberg) -- Guggenheim Partners Senior Managing Director Dottie Mattison discusses the value of branding and corporate sponsorship for Nascar and the Oscars. She speaks on Bloomberg Television's "Market Makers." (Source: Bloomberg)

Google Search: Crystal Ball for Election Results?
46:50 - Khosla Ventures partner Keith Rabois, Braintree head of commerce Harper Reed and Bloomberg’s Tim Higgins discuss how campaigns can use Google search data with Emily Chang on “Bloomberg West.” (Source: Bloomberg)
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