The Value of Branding and Corporate Sponsorship

Feb. 25 (Bloomberg) -- Guggenheim Partners Senior Managing Director Dottie Mattison discusses the value of branding and corporate sponsorship for Nascar and the Oscars. She speaks on Bloomberg Television's "Market Makers." (Source: Bloomberg)
Aetna to Buy Humana for $37 Billion
26:46 - Bloomberg's Francine Lacqua and Manus Cranny report on today's "Top Headlines." They speak on Bloomberg Television's "The Pulse." (Source: Bloomberg)
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  • Global Stock Market Still in Pretty Good Shape: Gilbert
  • Greek 'No' Vote Would Make Euro Exit Likely: Nakisa