Olympics: How to Market `Team USA'
Aug. 2 (Bloomberg) -- U.S. Olympic Committee CMO Lisa Baird tells Sportfolio host Rick Horrow about the challenges of marketing the Games and athletes to sports fans in the United States. (Source: Bloomberg)
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Full Show: Bloomberg Businessweek (10/21)
57:39 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and David Gura talk with the writers who break news on a weekly basis and get a lighter touch from the editor who oversees the Etc. section. (Source: Bloomberg)