Olympics: How to Market `Team USA'

Aug. 2 (Bloomberg) -- U.S. Olympic Committee CMO Lisa Baird tells Sportfolio host Rick Horrow about the challenges of marketing the Games and athletes to sports fans in the United States. (Source: Bloomberg)

Soylent: The Food of the Future?
03:44 - Rob Rhinehart, Soylent's chief executive officer, discusses the company's quest to disrupt the food industry. He speaks with Bloomberg's Emily Chang on "Bloomberg West." (Source: Bloomberg)
  • Full Show: What'd You Miss? (07/22)
  • Should More Filmmakers Use Virtual Reality Technology?
  • How Important Is the Smartwatch Market to Apple?