Olympics: How to Market `Team USA'

Aug. 2 (Bloomberg) -- U.S. Olympic Committee CMO Lisa Baird tells Sportfolio host Rick Horrow about the challenges of marketing the Games and athletes to sports fans in the United States. (Source: Bloomberg)

The Perfect Storm Buoying Canada's Competitiveness
48:47 - Dominic Barton, global managing director at McKinsey & Co., joins Bloomberg TV Canada's Pamela Ritchie for a look at how Canada's competitiveness is being buoyed by a perfect storm of events. (Source: Bloomberg)
  • Yen Matters Far Less Than Most Investors Think: CLSA
  • McKinsey's Barton: Economic Volatility Here to Stay
  • Genworth CEO: Alberta Home Prices Will Fall Up to 10%