Olympics: How to Market `Team USA'

Aug. 2 (Bloomberg) -- U.S. Olympic Committee CMO Lisa Baird tells Sportfolio host Rick Horrow about the challenges of marketing the Games and athletes to sports fans in the United States. (Source: Bloomberg)

Full Show: Bloomberg Businessweek (10/21)
57:39 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and David Gura talk with the writers who break news on a weekly basis and get a lighter touch from the editor who oversees the Etc. section. (Source: Bloomberg)
  • Unity CEO: We Make It Super Easy to Build Games
  • Hacked: Who's Responsible for Today's Web-Host Siege?
  • Full Show: Bloomberg Best (10/21)