Olympics: How to Market `Team USA'

Aug. 2 (Bloomberg) -- U.S. Olympic Committee CMO Lisa Baird tells Sportfolio host Rick Horrow about the challenges of marketing the Games and athletes to sports fans in the United States. (Source: Bloomberg)
Why Artists Believe Tidal Will Change Music
35:03 - ECR Music Group CEO Blake Morgan discusses the escalating battle over streaming music and how Tidal will standout from competitors. He speaks with Bloomberg’s Pimm Fox and Cory Johnson on “Taking Stock.” (Source: Bloomberg)
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