Olympics: How to Market `Team USA'

Aug. 2 (Bloomberg) -- U.S. Olympic Committee CMO Lisa Baird tells Sportfolio host Rick Horrow about the challenges of marketing the Games and athletes to sports fans in the United States. (Source: Bloomberg)

Alphabet's Profit Tops Estimates on Strength of Ads
37:46 - Alphabet reported third-quarter revenue and profit that topped analysts’ estimates, fortified by Google’s steady Internet ad business even amid continued investment in unprofitable experimental units and its new hardware division. Bloomberg Intelligence's Paul Sweeney has more on "What'd You Miss?" (Source: Bloomberg)
  • Prime Time: Breaking Down Amazon's Earnings
  • Starboard CEO on Perrigo, Macy's and Retail Investments
  • Jon Bon Jovi: Runaway Tours Began Out of Boredom