Shocking Ads: Does Provocation Pay Off for Brands?
April 2 (Bloomberg) -- Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's "Market Makers." (Source: Bloomberg)
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Emirates NBD's Dugan: $50 a Barrel Is Justified
33:31 - Gary Dugan, chief investment officer at Emirates NBD, and Bloomberg's Anthony DiPaola discuss the bond issuances in the Middle East, the current oversupply of oil and what we can expect from the OPEC meeting later this week. They speak to Manus Cranny on "Bloomberg Markets Middle East." (Source: Bloomberg)