Shocking Ads: Does Provocation Pay Off for Brands?
April 2 (Bloomberg) -- Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's "Market Makers." (Source: Bloomberg)
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China Oceanwide to Buy Genworth Financial for $2.7B
44:52 - China Oceanwide has agreed to buy Genworth Financial for $2.7B. It is one of the latest in a flurry of M&A deals, including also AT&T's blockbuster $85B takeover of Time Warner. Bloomberg's Rosalind Chin reports on "Bloomberg Markets: Middle East." (Source: Bloomberg)