Shocking Ads: Does Provocation Pay Off for Brands?

April 2 (Bloomberg) -- Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's "Market Makers." (Source: Bloomberg)
Willis, Towers Watson, Juno, Celgene: Stock Market Movers
31:13 - Bloomberg’s Julie Hyman examines the stocks on the move at the start of today’s trade. She speaks on "Market Makers.” (Source: Bloomberg)
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