Shocking Ads: Does Provocation Pay Off for Brands?
April 2 (Bloomberg) -- Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's "Market Makers." (Source: Bloomberg)
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BOE's Shafik Speaks on Monetary Policy, Economy
58:45 - Nemat Shafik, Bank of England Deputy Governor for Markets and Banking, gives a speech on monetary policy and the economy at the Bloomberg Markets Most Influential Summit in London. Following her speech she is interviewed by John Micklethwait, Bloomberg's Editor-in-Chief. (Source: Bloomberg)