Shocking Ads: Does Provocation Pay Off for Brands?

April 2 (Bloomberg) -- Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's "Market Makers." (Source: Bloomberg)
Is Virtual Reality the Next Mega-Trend in Tech?
20:21 - Piper Jaffray's Gene Munster and Canaan Partners' Maha Ibrahim discuss the future of virtual reality with Bloomberg Businessweek's Brad Stone on "Bloomberg West." (Source: Bloomberg)
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