Shocking Ads: Does Provocation Pay Off for Brands?

April 2 (Bloomberg) -- Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's "Market Makers." (Source: Bloomberg)
The Home Is Where Technology Hasn’t Arrived Yet: Barra
10:53 - Xiaomi Global Vice President Hugo Barra discusses building a platform for internet connected services and their range of products for the home. He speaks to Bloomberg’s Angie Lau on “First Up.” (Source: Bloomberg)
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