Shocking Ads: Does Provocation Pay Off for Brands?

April 2 (Bloomberg) -- Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's "Market Makers." (Source: Bloomberg)
The Great Commodity Crash: Surveillance (08/04)
36:44 - Full episode of "Bloomberg Surveillance." Guests: Michael Darda, Paul Sweeney, Jerry Kaplan, William Rhodes, Ann Selzer and Juliana Barbassa. (Source: Bloomberg)
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