Shocking Ads: Does Provocation Pay Off for Brands?
April 2 (Bloomberg) -- Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's "Market Makers." (Source: Bloomberg)
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BOJ Policy: How Will the Decision Impact the Yen?
33:11 - Shusuke Yamada, chief Japan FX strategist at Bank of America Merrill Lynch, discusses the Bank of Japan's policy decision, how it will impact the yen and the possibility of helicopter money entering the market. He speaks to Bloomberg's Yvonne Man on "Daybreak Asia." (Source: Bloomberg)