Shocking Ads: Does Provocation Pay Off for Brands?

April 2 (Bloomberg) -- Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's "Market Makers." (Source: Bloomberg)

European Bank Spreads Signal Concern
01:57 - Peter Tchir, head of macro strategy at Brean Capital, discusses the European banking sector, coco bonds and what the ECB can do to relieve the bank stress. He speaks to Bloomberg's Joe Weisenthal and Alix Steel on "Bloomberg Markets." (Source: Bloomberg)
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