Shocking Ads: Does Provocation Pay Off for Brands?

April 2 (Bloomberg) -- Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's "Market Makers." (Source: Bloomberg)

Syngenta Risks Longer EU Probe on Missed Deadline
12:44 - Syngenta AG shares declined as ChemChina missed a deadline to make concessions to the European Union as part of a $43 billion deal between the two companies. Bloomberg's Aoife White reports on "Bloomberg Daybreak: Americas." (Source: Bloomberg)
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