Shocking Ads: Does Provocation Pay Off for Brands?

April 2 (Bloomberg) -- Saatchi & Saatchi Chief Strategy Officer Claudine Cheever discusses whether shocking advertising is effective on Bloomberg Television's "Market Makers." (Source: Bloomberg)
ECB Launches Government Bond-Buying Program
50:38 - March 4 -- Barclays Chief European Economist Philippe Gudin discusses the ECB’s bond buying program. He speaks on “The Pulse.”
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