Magical Non-Melting Chocolate Is Cadbury's Big Bet

Cadbury Ltd have developed a new technology to prevent their chocolate bars from melting in the heat. The idea is covered by a 8,000 page patent. Bloomberg Television's Tim Chilcott reports.

Lapo Elkann: We Are More Than 'Pimp My Ride'
50:25 - Lapo Elkann, founder of Garage Italia Customs, talks about his new company that customizes cars. He speaks with Bloomberg's Francine Laqcqua on "The Pulse." (Source: Bloomberg)
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