Brazil's Neymar Seeks World Cup, Advertising Gold
Oct. 26 (Bloomberg) -- Brazilian soccer phenom Neymar da Silva Santos Jr. is the top-paid player in the country. Eike Batista, Brazil’s richest man, recruited Neymar for his venture with IMG Worldwide Inc. that will steer Neymar's career in Brazil and beyond.
Major League Soccer Commissioner Don Garber, Stephen Greyser, a Harvard Business School marketing professor specializing in sports business, and Erik Bladinieres, director of Konami Corp.'s Latin American business, talk about Neymar's career and opportunities. Guarana Antarctica video courtesy of Cia. de Bebidas das Americas. Pro Evolution Soccer game video courtesy of Konami. (Source: Bloomberg)