Kia Teams Up With Morpheus for Super Bowl Ad

Jan. 29 (Bloomberg) –- Kia Motors America EVP of Marketing Michael Sprague discusses why Laurence Fishburne’s character Morpheus was the perfect pitchman for their new luxury sedan. He speaks with Trish Regan and Adam Johnson on Bloomberg Television’s “Street Smart.” (Source: Bloomberg)
What You Need to Know: Greece, China, Jony Ive
29:08 - Bloomberg's Jonathan Ferro briefs you on the day's top stories. (Source: Bloomberg)
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