The Key Ingredients to Getting an Ad to Go Viral

Feb. 1 (Bloomberg) -- Jerrod Moses, chief executive officer of United Entertainment Group, talks with Bloomberg's Pimm Fox about the key ingredients to getting an ad to go viral. They speak on Bloomberg Television's "Taking Stock." (Source: Bloomberg)
Probes of China's Market Crimes Intensifies
01:06 - China is intensifying its investigations into alleged market crimes such as insider trading, malicious short-selling and spreading of rumors. The probe has now ensnared one of China's most well-known female executives. Bloomberg's Stephen Engle reports on "First Up." (Source: Bloomberg)
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