First Ride on Ducati's Smaller, Cheaper New Motorcycle

Jan. 5 -- Italian bike maker Ducati is known for its powerful, high-tech and pricey motorcycles. That is why its latest entry, the Scrambler, is causing a stir among brand loyalists. Starting at $10,000, the bike weighs around 400 lbs and has only 75HP. But it is not just the specs that set this bike apart, it's the style. Bloomberg's Hannah Elliott test drives the bike in Palm Springs, California. By Alyssa Zahler, Amy Marino.

SodaStream CEO: Three Consecutive Quarters of Growth
44:31 - SodaStream CEO Daniel Birmbaum discusses the company's performance and growth strategies. He speaks on "Bloomberg Markets." (Source: Bloomberg)
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