John Quelch
Harvard Business Review-
In the for-profit sector, there are three basic ways to price a product: The cost plus profit margin method; benchmarking...
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Lee Iacocca did it. Dieter Zetsche of Daimler Chrysler tried it. Now Ed Whitacre, General Motors' new chairman, has become...
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Corporations engaged in recession-driven cost-cutting are trimming or eliminating corporate responsibility initiatives. Though corporate survival is key and consumer skepticism...
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Serena Williams berates a line judge for a questionable call; Kanye West hijacks Taylor Swift's acceptance speech; Joe Wilson accuses...
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