Kraft’s CMO Focuses On Millennials, Strapped Consumer (Audio)
Deanie Elsner, executive vice president and chief marketing officer at Kraft, says in the next three years millennials will be the biggest group in North America in the history of demographics. She says understanding how to target that consumer, as well as the ‘strapped’ consumer and the multi-cultural is critical for brands. Elsner speaks from the Big ReThink conference organized by The Economist. Elsner speaks with Bloomberg’s Kathleen Hays and Vonnie Quinn on Bloomberg Radio’s "The Hays Advantage."