VW Sells Record 9.7 Million Cars in 2013 on Audi Demand
Volkswagen AG (VOW), Europe’s largest automaker, said global sales rose to more than 9.7 million vehicles in 2013, with the record deliveries fueled by growth in demand for Audi and Porsche luxury cars.
Surging sales in China, where Volkswagen outsold General Motors Co. (GM) for the first time in nine years, more than offset weaker deliveries in the U.S. at the namesake VW brand, the manufacturer’s biggest division by volume, the Wolfsburg, Germany-based company said today in a statement.
“As far as the current year is concerned, we expect market developments on a level similar to 2013,” Christian Klingler, VW’s sales chief, said in the statement. “Even though the situation in Europe would appear to be stabilizing, economic uncertainty will continue and the challenges we will be facing on markets will remain virtually unchanged.”
The company introduced 60 new and updated cars and sport-utility vehicles in 2013, including fresh versions of the best-selling VW Golf hatchback, and widened dealership networks in markets such as China, Russia and southeast Asia in its bid to become the world’s largest automaker by 2018. It recaptured the lead last year among foreign automakers in China, the world’s largest car market, with a 16 percent increase to 3.27 million vehicles.
VW sales last year, excluding the MAN and Scania heavy truck brands, climbed 4.8 percent to 9.5 million vehicles.
Volkswagen will roll out the Golf Sportsvan in 2014 and introduce a new generation of the mid-sized Passat sedan and station wagon. Porsche will add the Macan compact SUV to its line-up this year and offer an updated version of the 911 Targa sports car. Audi (NSU), the division that contributes the most to Volkswagen’s group earnings, is bringing a sedan variant of its A3 hatchback to the U.S. and China to attract new customers.
VW outlined plans on Nov. 22 for investments totaling 84.2 billion euros ($115 billion) through 2018 to develop vehicles and upgrade factories, including spending on property, plants and equipment. The spending is part of Volkswagen’s push to cross the 10 million-vehicle annual sales mark in its effort to overtake Toyota Motor Corp. (7203) and Detroit-based GM as the automotive industry’s leader.
The German company has become more cost conscious since early September, when it laid out earnings goals in that include making the Spanish brand Seat profitable. It said later that month that “further belt-tightening” is needed.
Since Chief Executive Officer Martin Winterkorn took the helm in 2007, Volkswagen has acquired the Porsche sports car brand as well as truckmakers Scania and MAN and Italian motorcycle producer Ducati. It has also more than doubled the number of factories around the world to 105.
Sales by the VW nameplate rose 3.4 percent last year to 5.93 million cars and SUVs. Ingolstadt, Germany-based Audi, the world’s second-largest maker of luxury vehicles, increased deliveries 8.3 percent to 1.58 million. Sales at Porsche, the maker of the 911 sports car and Cayenne SUV, jumped 15 percent to 162,145 vehicles.
The VW car brand has an eventual target to lift operating profit to more than 6 percent of sales from 3.5 percent in 2012, according to a Sept. 9 presentation by Chief Financial Officer Hans Dieter Poetsch that didn’t specify deadlines. Seat, which posted an operating loss of 156 million euros in 2012, plans an operating-profit margin exceeding 5 percent. Seat’s 2013 deliveries rose 11 percent to 355,000 autos.
In addition to expanding outside Europe to sidestep the regional auto-markets drop to a two-decade low, Volkswagen has also invested in technology to share parts as a means to lower production costs.
The company reiterated a forecast in October that operating profit in 2013 would match the 11.5 billion euros posted in 2012 as spending on new technology and additional production capacity offset delivery gains, with earnings predicted to resume growth in 2014. Volkswagen is scheduled to release financial figures for 2013 on March 13.
To contact the reporter on this story: Christoph Rauwald in Frankfurt at firstname.lastname@example.org