Debenhams Says Moving Away from Discounts Would Be ’Suicide’
Debenhams Plc (DEB), the U.K.’s second- biggest department-store chain, ruled out reducing its reliance on promotions like its Blue Cross sales.
“It would be suicide to move away from that,” Marketing Director Richard Cristofoli said at a conference in London today.
To contact the reporter on this story: Sarah Shannon in London at firstname.lastname@example.org
To contact the editor responsible for this story: Celeste Perri at email@example.com