GM Says It Will Conduct Advertising Agency Review for Cadillac
General Motors Co. (GM) said it will conduct an advertising agency review for its Cadillac luxury brand.
Fallon Worldwide has the Cadillac account and will be invited to participate in the review “with other agencies,” Detroit-based GM said in a statement on its website.
The company said it’s not disclosing other agencies involved in the review or how it will be conducted.
Cadillac’s U.S. vehicle sales in the first two months of the year rose 32 percent to 26,961, according to researcher Autodata Corp. GM is emphasizing Cadillac and mass-market Chevrolet as its primary brands worldwide.
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