AutoNation’s Jackson Discusses New Rebranding Strategy (Audio)
Jan 31, 2013
Mike Jackson, chairman and chief executive officer of AutoNation Inc, says renaming their regional dealerships so that they all use the AutoNation moniker across the country is a step to increase consumer awareness and strengthen their position as the dominant brand in key markets. Jackson talks with Bloomberg's Kathleen Hays and Vonnie Quinn on Bloomberg Radio's "The Hays Advantage" on January 31.
(Source: Bloomberg)
Running time 19:00