Honda Targets U.S. Sales Record With Redesigned Accord, Civic
Honda Motor Co. (7267) is targeting record sales for the U.S. this year, supported by revamped Accord and Civic models and building on a 24 percent rebound in 2012.
“We wish to exceed that,” he told reporters at the North American International Auto Show. “We are trying to challenge for record sales.’”
Japan’s third-largest automaker relies on the U.S. for more than one-third of its global sales and was hurt in the market in 2011 after natural disasters in Asia disrupted production. Output at the company’s North American plants rebounded last year, to a record 1.69 million Honda and Acura autos. U.S sales in 2012 climbed to 1.42 million.
The company expects to report 2012 global sales of about 4 million cars and light trucks, Iwamura said.
Honda later today is scheduled to show a concept “urban” utility vehicle based on its Fit small car. The company’s U.S. headquarters is in Torrance, California.
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