News Corp.'s Fox Said to Gain $1.95 Billion in Ad Orders
News Corp. (NWSA)’s Fox television network received about $1.95 billion in advertising orders for the television season starting in September, said a person with knowledge of the situation.
Fox negotiated rates that are 8 percent to 9 percent higher than a year ago on about 80 percent of its advertising inventory, little changed from the previous season, said the person, who wasn’t authorized to talk publicly.
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