DirecTV Plans to Cut Back on Spending, Hiring in 2012, CEO Says
“We’re tightening our belts in terms of spending,” White said in an interview. “We’ll cut back on overhead, hiring and programming.”
The European debt crisis and U.S. presidential election make it difficult to predict the level of economic expansion, causing DirecTV to “slow our growth rate,” White said. Cutbacks won’t affect DirecTV’s spending on strategic initiatives, such as the development of TV Everywhere products, which allow users to watch TV programs on mobile devices such as tablets, he said.
DirecTV is considering offering channel bundles that don’t include sports networks to customers looking to save money, White said. As DirecTV’s programming costs increase about 10 percent each year, the best way of preventing rising cable bills is to give customers more choice, including scaled-down packages with fewer channels, he said.
The second quarter was El Segundo, California-based DirecTV’s worst on record for U.S. customer gains, according to Bloomberg data, with only 26,000 net additions. That accelerated to 327,000 in the third quarter, after DirecTV gave away its NFL Sunday Ticket football package for free to customers who signed two-year video contracts. White declined to say if the same promotion will be offered in 2012.
The company had about 20 million U.S. customers at the end of September, and about 16,000 employees as of the start of the year.
DirecTV fell 1 percent to $46.15 at 10:13 a.m. New York time. The shares had gained 17 percent this year before today.
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