Captain America Joins Dallas Cowboys as Disney’s Marvel Opens Apparel Line
Captain America is going into business with America’s Team.
Marvel Entertainment LLC, a unit of Walt Disney Co. (DIS), and the Dallas Cowboys are developing a co-branded apparel line featuring Captain America, Spider-Man, Iron Man and other characters wearing Cowboys’ team colors and logos, the Cowboys and Marvel said in a joint news release.
“We are constantly looking for new and innovative ways to energize our fans, and what better way than to combine our brand with some of the all-time great superheroes that everyone has grown up with,” Jerry Jones Jr., chief sales and marketing office for the Cowboys, said in a statement.
While the characters will be clad in the Cowboys’ colors and logo, there are no plans to portray individual Dallas players as superheroes, Brett Daniels, a spokesman for the team, said in an e-mail.
Financial terms of the agreement weren’t disclosed.
Captain America, one of more than 8,000 characters in Disney’s library, is featured in a film that will be released later this month. The Cowboys picked up the nickname “America’s Team” during the 1970s, when they won two of their five Super Bowl titles.
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