Bloomberg The Mentor: James White Guides Drybar
James White, President & CEO of Jamba Juice, is renowned for his franchising success. He is a perfect fit for Michael Landau, co-owner of Drybar, a hair salon in the Brentwood area of Los Angeles that only does blowouts; ‘ no cuts, no colors’. Drybar has been an instant success since its early 2010 opening. Michael’s instinct is to jump on the opportunity to create a national, recognizable brand by opening more locations. However, without a well thought business plan, getting too big too fast is a major concern. He’s at a crossroads regarding whether to franchise or remain company-owned. James is running a company that does both and offers key insight to help Michael decide how best to push Drybar forward.
Running time 25:10
-0- Dec/16/2010 14:39 GMT