Stolichnaya to Sponsor New Jersey Nets Brooklyn Arena in First Sports Deal
Stolichnaya signed a five-year accord to become the official vodka of the Barclays Center, which will be the home of the Russian-owned New Jersey Nets from 2012.
Stolichnaya, owned by the Moscow-based SPI Group, will have exclusive branding around the Brooklyn facility and in the arena’s six bars, an e-mailed statement from Brooklyn Sports & Entertainment said yesterday. Financial terms weren’t disclosed.
“This partnership represents Stoli’s first long-term foray into professional sports,” said Andrey Skurikhin, a partner at SPI Group.
Brooklyn Sports & Entertainment plans to open the venue in 2012 for the Nets, whose purchase by Mikhail Prokhorov was approved by National Basketball Association owners in May.
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