Design

Inside the Soho Loft of Sweetgreen’s Nathaniel Ru and Jonathan Neman

Entrepeneurs Nathaniel Ru and Jonathan Neman (who, together with Nicolas Jammet, founded salad chain Sweetgreen) live a nomadic life. Based in Washington, D.C., they also have apartments in Los Angeles and New York. For help fleshing out their shared bachelor pad in Manhattan’s SoHo neighborhood, they turned to Homepolish founder and designer Noa Santos. Here, see inside their chic, airy loft.

(This article misspelled the name of artist Erin Riley in the caption for the eighth slide and mischaracterized her artwork technique.)
  1. Nathaniel Ru and Jonathan Neman
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    Nathaniel Ru and Jonathan Neman

    "My favorite thing in the house are all of the plants," says Sweetgreen founders Jon Neman (right), seen here with Nathaniel Ru. "They really bring the place to life." Ru and Numan have lived alongside one another for years and have similar taste, says designer Noa Santos, which made the project of filling their light-filled apartment relatively easy.  

     

    "The two guys have sort of an interesting living situation," Santos added, pointing out that they have also have homes in Washington, D.C., and Los Angeles. "They live together but they’re not partners, they’re both straight. It’s a two-bedroom that’s basically their New York home. They throw these amazing parties when they are here."

    Photographer: Claire Esparros for Homepolish

  2. The Dining Area
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    The Dining Area

    Before hiring Santos, who is an interior designer and founder of the successful decorator-for-hire website homepolish.com, Ru and Neman had bought some items at the store Organic Modernism in Brooklyn, including the dining room table ($3,995). "When they entertain they love to have people sit around, and there wasn’t enough seating," Santos said. He helped them fill the room and create distinct dining and lounging areas. The challenge "was making that living room area feel distinctly like a space unto itself, even though there was no wall there separating it."

    Photographer: Claire Esparros for Homepolish

  3. The Living Room
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    The Living Room

    The sofa (also from Organic Modernism, $2,995) was also one of the pieces the pair bought themselves. Santos helped them find the chairs and the daybed. "They knew what they wanted in terms of how they wanted to use the space; they didn’t know what objects they wanted," he explained. "They didn’t ask for a daybed. They thought, 'Well maybe we just get two more chairs.' I said, 'You don’t want four chairs, it’ll just look boring.'" The cushions are from Barrington Blue ($125), and the rug is a family heirloom belonging to Neman that is layered on new rugs to fill the space better.

    Photographer: Claire Esparros for Homepolish

  4. The Console
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    The Console

    Santos describes the pair's taste as "eclectic midcentury." (This console is also an Organic Modernism find, for $1,995.) "Together we designed the layout and went on the hunt for unique pieces that made the place feel like home," said Neman. "He came over every few weeks to discuss ideas for the space over a glass of wine, and we became good friends through this process."

    Photographer: Claire Esparros for Homepolish

  5. The Library Nook
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    The Library Nook

    Ru and Neman "are actually quite similar in a lot of respects, because they’ve lived for so long together," says Santos. "They’ve done it better than most married couples, I think. They’re both in complete agreement on most of the pieces we picked. They like it to feel buttoned up but casual." Here, the trio created a bar/library nook by building shelves behind a column and installing a bar cart. The hide rug is from Etsy.

    Photographer: Claire Esparros for Homepolish

  6. The Kitchen
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    The Kitchen

    The kitchen was already built out when they purchased the apartment (not that it looks like it gets much use). 

    Photographer: Claire Esparros for Homepolish

  7. Neman's Bedroom
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    Neman's Bedroom

    "We worked with a few artist friends to choose pieces that we really love," says Neman. His cousin Chelsea Neman runs a group out of Los Angeles called the Tappan Collective, and many of the items are from her artists. "Our friend Olivia Wolfe from American Two Shot gave us a few of her originals as well."

    Photographer: Claire Esparros for Homepolish

  8. Ru's Bedroom
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    Ru's Bedroom

    The framed tapestry artwork here is by artist Erin Riley. The cactus work is by Jonas Wood. Bedroom linens are by Parachute Home. The Eames chair (right) is from Design Within Reach ($4,859).

    Photographer: Claire Esparros for Homepolish

  9. A Bathroom
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    A Bathroom

    "They wanted to make sure that the materials they used were stylish and tailored but durable enough to withstand any kind of event that they had," says Santos.

    Photographer: Claire Esparros for Homepolish