Photographer: Stephen Pulvirent/Bloomberg Business
Watches

The Apple Watch in 15 Photos

Well, it’s finally here.

  1. Looks Good When It’s Off …
    1

    Looks Good When It’s Off …

    When you’re not looking at it, the Apple Watch’s screen goes dark to save battery. Even then, it’s a pretty good-looking gadget.
    Photographer: Stephen Pulvirent/Bloomberg Business
  2. … And When It’s On
    2

    … And When It’s On

    The Apple Watch home screen is a radical departure from the iPhone (and iPad). Sure, it has icons, but they’re circular and zoom in and out as you navigate your apps.
    Photographer: Stephen Pulvirent/Bloomberg Business
  3. So Many Faces
    3

    So Many Faces

    Millions of faces are possible when you combine different widgets and base dials. The digital display with sunrise/sunset animation is particularly poetic.
    Photographer: Stephen Pulvirent/Bloomberg Business
  4. Straps, Bracelets
    4

    Straps, Bracelets

    There are dozens of case and strap combinations. This brushed-steel bracelet is beautiful, if a little uncomfortable at first.
    Photographer: Stephen Pulvirent/Bloomberg Business
  5. The Digital Crown
    5

    The Digital Crown

    The screen is too small for pinching and multifinger gestures, so the digital crown lets you scroll and zoom around.
    Photographer: Stephen Pulvirent/Bloomberg Business
  6. Whole New Navigation
    6

    Whole New Navigation

    In addition to tapping your way into apps, you can use the digital crown to zoom in. The mix of gestures takes some getting used to.
    Photographer: Zach Goldstein/Bloomberg Business
  7. A Skeuomorphic Touch
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    A Skeuomorphic Touch

    Sensors on the back of the watch track your heartbeat, and the Taptic Engine underneath gives you physical feedback for alerts. This even looks a little like the back of a mechanical watch.
    Photographer: Stephen Pulvirent/Bloomberg Business
  8. Get Moving
    8

    Get Moving

    The health and fitness apps are robust and offer a lot of variety in what they track. That doesn’t mean we’ll still be using them in six months.
    Photographer: Stephen Pulvirent/Bloomberg Business
  9. Slow Loading
    9

    Slow Loading

    Because it’s pulling most of its data from your iPhone, the Apple Watch is slow to load things such as weather and maps. In some cases it’s faster to just dig your phone out of your pocket.
    Photographer: Stephen Pulvirent/Bloomberg Business
  10. Wearability
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    Wearability

    There’s no avoiding that the Apple Watch is much thicker than a typical watch and sits rather high on the wrist.
    Photographer: Zach Goldstein/Bloomberg Business
  11. VIP Contacts
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    VIP Contacts

    The button on the side lets you pull up VIP contacts. Calling home just got easier.
    Photographer: Stephen Pulvirent/Bloomberg Business
  12. Charging Up
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    Charging Up

    A magnetic puck acts as the charger, and you can get 18 hours out of a full battery. It’s more than a little fiddly but does its job just fine.
    Photographer: Stephen Pulvirent/Bloomberg Business
  13. Don’t Ditch Your Rolex …
    13

    Don’t Ditch Your Rolex …

    Although plenty stylish compared with other smartwatches, the Apple Watch doesn’t stand up aesthetically to the real deal.
    Photographer: Stephen Pulvirent/Bloomberg Business
  14. … Or Your iPhone
    14

    … Or Your iPhone

    Without your iPhone in range, the Apple Watch does little more than tell time. The watch is an additional point of access, not a replacement.
    Photographer: Stephen Pulvirent/Bloomberg Business
  15. Have Some Fun
    15

    Have Some Fun

    The Apple Watch can be intriguing, frustrating, and exciting all at once. A sense of humor goes a long way.
    Photographer: Zach Goldstein/Bloomberg Business