Courtesy Mercedes-Benz

Hertz's Dream Cars: A Frank Appraisal

  1. Um, It’s a Rental
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    Um, It’s a Rental

    In June, Hertz launched Dream Cars, a fleet of exotic models. Jay Lamm, author of You Are What You Drive: What Your Car Says About You, weighs in on each.

    Mercedes-Benz C63 AMG
    $200/day (plus 49¢ per mile beyond 75-mile-per-day allowance)
    “The car says, ‘I am middle management, but I want to give the impression that I am a heart surgeon.’ It’s an utterly invisible car, but it costs $100K. It’s the Barbour jacket of cars.”

    Courtesy Mercedes-Benz
  2. Porsche 911
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    Porsche 911

    $350/day (plus 49¢ per mile beyond 75-mile-per-day allowance)
    “The 911 says, ‘I am a boring businessman with no imagination. I want to be seen in a sports car.’ Everybody has heard of the 911. People drive it every day and put groceries in it.”

    Courtesy Stefan Warter/Porsche AG
  3. Nissan GT-R
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    Nissan GT-R

    $1,000/day (plus $3 per mile beyond 75-mile-per-day allowance)
    “The message here: ‘I’ve just sold my hip-hop label, and I’m in a hurry to get to my barber to get my hair spiked. I am fast and furious, so get out of my way.’ Also, you’re 22 years old.”

    Courtesy Nissan
  4. Ferrari F430 Spider
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    Ferrari F430 Spider

    $1,500/day (plus $3 per mile beyond 75-mile-per-day allowance)
    “This guy knows cars and knows it’s better to rent a Ferrari than to own one. He’s saying, ‘This is a fast Italian car, and when it blows up or breaks down, that’s Hertz’s problem.’ ”

    Courtesy Ferrari
  5. Lamborghini Gallardo
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    Lamborghini Gallardo

    $1,500/day (plus $3 per mile beyond 75-mile-per-day allowance)
    “This is the licensed-driver equivalent of giving your boss the finger. It’s the most ­outrageously styled, attention-getting, and pointlessly loud car money can buy.”

    Courtesy Lamborghini