Photograph by Roger Deckker for Bloomberg Businessweek

Directives: How Designers Think

  1. 1

    Ten design leaders from a variety of industries share what they’ve learned about their craft, from simplicity and possibility to innovation and feedback.

    (Pictured)
    Steve Duenes
    Graphics director, The New York Times

    Photograph by Roger Deckker for Bloomberg Businessweek
  2. 2

    Eddie Opara
    Partner, Pentagram

    Photograph by Roger Deckker for Bloomberg Businessweek
  3. 3

    Patricia Urquiola
    Principal, Studio Urquiola

    Photograph by Roger Deckker for Bloomberg Businessweek
  4. 4

    Peter Walker
    Founder and partner, PWP Landscape Architecture

    Photograph by Roger Deckker for Bloomberg Businessweek
  5. 5

    Stephen Doyle
    Partner and creative director, Doyle Partners

    Photograph by Roger Deckker for Bloomberg Businessweek
  6. 6

    Giuseppe Lignano and Ada Tolla
    Founders, LOT-EK

    Photograph by Roger Deckker for Bloomberg Businessweek
  7. 7

    Carl Bass
    President and CEO, Autodesk

    Photograph by Roger Deckker for Bloomberg Businessweek
  8. 8

    Leila Takayama
    Research scientist and manager, human-robot interaction, Willow Garage

    Photograph by Roger Deckker for Bloomberg Businessweek
  9. 9

    Michael B. Johnson
    Lead and story/editorial technical supervisor, film on-line group, Pixar Animation Studios

    Photograph by Roger Deckker for Bloomberg Businessweek