Photograph by Thomas Prior for Bloomberg Businessweek

Ron Johnson at a JCPenney Store

  1. 1

    At a test store in Dallas, J.C. Penney CEO Ron Johnson says, “What we’re trying to do here is change the interface of retail.”

    Photograph by Thomas Prior for Bloomberg Businessweek
  2. 2

    The Arizona Jean shop at the test store.

    Photograph by Thomas Prior for Bloomberg Businessweek
  3. 3

    Johnson with JCPenney’s specially designed mannequins.

    Photograph by Thomas Prior for Bloomberg Businessweek
  4. 4

    With Johnson at the helm, JCPenney has worked to shed its discount image.

    Photograph by Thomas Prior for Bloomberg Businessweek
  5. 5

    Johnson gained fame for launching the Apple Store.

    Photograph by Thomas Prior for Bloomberg Businessweek
  6. 6

    A masque of mannequins.

    Photograph by Thomas Prior for Bloomberg Businessweek
  7. 7

    The Levi’s denim bar was designed by the jeans maker.

    Photograph by Thomas Prior for Bloomberg Businessweek
  8. 8

    JCPenney is unveiling a new look as Johnson repositions it as a “specialty department store.”

    Photograph by Thomas Prior for Bloomberg Businessweek
  9. 9

    In the age of the Internet, brick-and-mortar stores have struggled as consumers shop online.

    Photograph by Thomas Prior for Bloomberg Businessweek