Photograph by Thomas Prior for Bloomberg Businessweek

Bob Iger at Disney California Adventure

  1. 1

    Disney CEO Bob Iger gives a tour of California Adventure, the theme park adjacent to Disneyland, or Magic Kingdom, as it is also known.

    Photograph by Thomas Prior for Bloomberg Businessweek
  2. 2

    Ariel from The Little Mermaid signs autographs at Disney’s Magic Kingdom.

    Photograph by Thomas Prior for Bloomberg Businessweek
  3. 3

    Iger has committed more than $1 billion over five years to remake the 11-year-old California Adventure park.

    Photograph by Thomas Prior for Bloomberg Businessweek
  4. 4

    Disney balloons at Magic Kingdom.

    Photograph by Thomas Prior for Bloomberg Businessweek
  5. 5

    Iger on a ride at California Adventure’s Cars Land, based on the Pixar film franchise.

    Photograph by Thomas Prior for Bloomberg Businessweek
  6. 6

    Goofy signs an autograph at Magic Kingdom.

    Photograph by Thomas Prior for Bloomberg Businessweek
  7. 7

    Iger among visitors at California Adventure.

    Photograph by Thomas Prior for Bloomberg Businessweek
  8. 8

    Visitors get their picture taken on Hollywood Boulevard at Disney California Adventure.

    Photograph by Thomas Prior for Bloomberg Businessweek