Big Questions, Brief Replies

  1. Deep Thoughts in 10 Words*

    Deep Thoughts in 10 Words*

    We asked 17 CEOs, professors, and investors probing questions—and made them answer in 10 words.

  2. Jeffrey Katzenberg

    Jeffrey Katzenberg

    CEO, DreamWorks Animation

    How do you balance storytelling and marketability when making movies?
    It starts with story. Great ideas are, by definition, marketable.

    Photograph by Ethan Miller/Getty Images
  3. John Podesta

    John Podesta

    Chairman, Center for American Progress

    How has technology changed politics?
    It’s given Rupert Murdoch a new weapon—a Twitter account.

    Photograph by Andrew Harrer/Bloomberg
  4. Esther Dyson

    Esther Dyson

    Investor and Entrepreneur

    What is the next big thing VCs should invest in?
    Quantified community. Applying citizen-led big-data analysis and oversight to cities.

    Photograph by Scott Eells/Bloomberg
  5. Christina Hull Paxson

    Christina Hull Paxson

    President, Brown University

    What is the value of a liberal arts education in this economy?
    Essential. Liberal arts educations produce innovative, creative, and adaptable leaders.

  6. Marc Cenedella

    Marc Cenedella

    CEO, TheLadders

    Is the job market suffering from a skills gap?
    Not a skills gap; it’s suffering from a learning gap.

    Photograph by Gennady Gurov
  7. Douglas Brinkley

    Douglas Brinkley

    Author and Professor of History, Rice University

    What does the Supreme Court’s health-care decision mean for Obama’s legacy?
    Obamacare may someday be a laurel instead of an epithet.

    Photograph by Harper Collins via Bloomberg
  8. David Cote

    David Cote

    CEO, Honeywell

    What role will energy production play in the U.S. economy and the recovery?
    In the energy generation vs. energy efficiency debate ... do both.

    Photograph by Brendan Hoffman/Bloomberg
  9. Susan Wojcicki

    Susan Wojcicki

    Senior Vice President for Ads, Google

    How do you and Google balance the interests of consumers and advertisers?
    We respect the ecosystem: Advertisers go where the consumers go.

    Photograph by Weinberg-Clark Photography
  10. Wilbur Ross

    Wilbur Ross


    What is the next industry ripe for acquisition?
    Marine transport, due to the excessive new building of ships.

    Photograph by Scott Eells/Bloomberg
  11. Cynthia Carroll

    Cynthia Carroll

    CEO, Anglo American

    How do you hire good employees?
    I’m good at listening. I know what good looks like.

    Photograph by Scott Eells/Bloomberg
  12. Dan Ariely

    Dan Ariely

    Author, The Honest Truth About Dishonesty

    In what industries is dishonesty most rampant?
    Everywhere where the rules are not well defined—banking, lobbying.

    Photograph by Les Todd/Duke Photography
  13. Joanna Barsh

    Joanna Barsh

    Director, McKinsey

    How can we develop more women as leaders?
    Open the door to opportunity and push them through it.

    Courtesy McKinsey
  14. Carla Hills

    Carla Hills

    CEO, Hills & Co., and former U.S. Trade Representative

    What is the biggest obstacle to increased trade with emerging markets?
    Insufficient U.S. understanding of the benefits we derive from trade.

    Photograph by Joshua Roberts/Bloomberg
  15. Eric Migicovsky

    Eric Migicovsky

    Founder, Pebble Technology

    How are you dealing with the very public and very high expectations that crowdfunding brings?
    Constant, thorough communication with our backers, with updates and pictures!

    Courtesy Eric Migicovsky
  16. Frits van Paasschen

    Frits van Paasschen

    President and CEO, Starwood Hotels & Resorts Worldwide

    Are China and India ready for luxury travel?
    Ready? They’re driving a new “Golden Age” in luxury travel.

    Photograph by Kevin Lee/Bloomberg
  17. Ben Milne

    Ben Milne

    CEO and Co-Founder, Dwolla

    How are mobile payments changing the banking system?
    Midair, I bought Bejeweled in 10 seconds. That changes a consumer.

    Photograph by Scott Eells/Bloomberg
  18. Warren Buffett

    Warren Buffett

    Chairman and CEO, Berkshire Hathaway

    What’s the key thing you look for when investing in a company?
    I look for management. Somebody’s going to have to run it, and it isn’t going to be me.

    *the Buffett Exception

    Photograph by Scott Eells/Bloomberg