Photograph by Tibrina Hobson/FilmMagic/Getty Images

Brand Boycotts

  1. A Robust American Tradition
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    A Robust American Tradition

    (Corrects executive position of Dan Cathy on first slide and reference on ninth slide.)

    In a recent interview with Biblical Recorder, Dan Cathy, the president and chief operating officer of Chick-fil-A, spoke openly of his opposition to same-sex marriage. It didn’t take long for a wide array of gay marriage supporters to respond by expressing their distaste for Cathy’s views and to call for a boycott of the privately owned company’s more than 1,600 restaurants around the country. In doing so, they joined a robust American tradition. Long before boycottchickfila.com (tagline: “How can something so good be so evil?”) implored readers to abstain from crispy chicken sandwiches and waffle fries in the name of political righteousness, outraged groups have attempted to rally conscientious consumers against the purchase of beer (specifically, Coors), chocolate (Nestlé), and pizza (Domino’s). Herein, a brief look back at the marchers against corporate brands and the causes that inspired them.

    Photograph by Tibrina Hobson/FilmMagic/Getty Images
  2. Table Grapes
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    Table Grapes

    1965
    The United Farm Workers Union starts a boycott of table grapes to pressure growers to provide better pay and working conditions.
    Photograph by Jody Dole/Getty Images
  3. Coors Brewing
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    Coors Brewing

    1973
    Gay groups join a union boycott of Coors Brewing, which during lie detector tests of job applicants asks whether they are homosexuals.
    Photograph by Matthew Staver/Bloomberg
  4. Nestlé
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    Nestlé

    1977
    A coalition of global organizations announces a boycott of Nestlé, protesting its marketing of infant formula in developing countries.
    Photograph by Gianluca Colla/Bloomberg
  5. Domino’s Pizza
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    Domino’s Pizza

    1989
    The National Organization for Women calls for a boycott of Domino’s Pizza because its founder funds an anti-abortion group.
    Photograph by Joe Raedle/Getty Images
  6. Genetically Modified Food Products
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    Genetically Modified Food Products

    1996
    Biotech foes launch a boycott of 10 products including McDonald’s fries to protest the use of genetically modified food ingredients.
    Photograph by Daniel Acker/Bloomberg
  7. Disney
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    Disney

    1997
    The Southern Baptists, angry over Disney providing health benefits for employees’ same-sex partners, begin an eight-year boycott.
    Photograph by Mark Peterson/Redux
  8. Starbucks
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    Starbucks

    2012
    National Organization for Marriage starts a “Dump Starbucks” campaign to protest the chain’s support of gay marriage rights.
    Photograph by Nelson Ching/Bloomberg
  9. Chick-fil-A
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    Chick-fil-A

    2012
    Activists call for a boycott of restaurant chain Chick-fil-A after its president publicly opposes marriage equality for gays and lesbians.
    Courtesy Chick Fil-A