Fred Davis's Campaign Credentials

  1. Ad Master
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    Ad Master

    Republican media strategist Fred Davis has made some of the most attention-grabbing political ads ever aired on television. He is chief executive officer of Strategic Perception Inc. (SPI).

  2. McCain Campaign
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    McCain Campaign

    Davis served as the lead media strategist for John McCain’s 2008 presidential race, and as creative director for the Republican National Convention that year.

  3. Hollywood Fred
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    Hollywood Fred

    A Christmas gift from SPI employees to Davis. “Hollywood” is the nickname given to him by former Vice President Dan Quayle.

  4. W Poster
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    W Poster

    A gift from President Bush after his 2004 victory. Davis was one of the media strategists for the campaign.

    Photograph by David Black for Bloomberg Businessweek
  5. SPI Awards
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    SPI Awards

    The company has received hundreds of awards for creativity and effectiveness, for both political and corporate work.

  6. Taxidermy Collection
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    Taxidermy Collection

    Davis doesn’t hunt. Starting with one purchased moose head decades ago, his collection has grown mostly due to gifts. A newcomer is the unique two-headed calf, once famous at Nebraska carnival sideshows.

  7. Velvet Painting
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    Velvet Painting

    A velvet portrait of Davis, given to him by SPI’s Associate Creative Director Beth Donica.