As of June 22, Taiwan's EVA Airways (2618:TT) was operating five "Hello Kitty
jets" serving cities that include Tokyo, Fukuoa, and Chitose in Japan, Seoul,
Hong Kong, Shanghai, and Guam. The airline's contract with Japan's Sanrio (8136:JP), which created and owns the Hello Kitty brand, runs through Oct. 31,
Making Airbus cute
All seats on the jets, which are Airbus A330-200s and A330-300s, are covered with Hello Kitty headrest covers. Passengers usually clean out the plane when they leave—taking the headrest covers, toilet paper, soap, and lotion.
The flights offer special Hello Kitty in-flight items, duty-free products, and other passenger-service items, such as these pillows.
EVA's agreement with Sanrio includes the right to use Hello Kitty designs for its meals, too. Here, a salmon appetizer topped with cheese that's carved in the shape of Hello Kitty.
Hello Kitty designs are worked into the entrees, including this business class meal with kitty-shaped goose liver paté.
In children's meals, Hello Kitty appears in the pudding (top left), fruit, rice, and on the meal tray. How can kids resist playing with their food?
Business class meals are topped off with a dessert tray that's dusted with cocoa powder in the shape of Hello Kitty's face.
Hello Kitty ice cream
Ice cream flavors vary by flight. Presently, strawberry is offered and EVA Air says it may soon add chocolate and vanilla.
Hello Kitty cutlery
Pink cutlery, in case the flight wasn't cute enough already.
Hello Kitty boarding passes and baggage tags are available at Taipei’s Taoyuan International Airport.
Even passengers' luggage gets "Hello-Kitty"-ed.
No detail was ignored. The flights are stocked with Hello Kitty toilet paper.