Photograph by David Paul Morris/Bloomberg

The Hungry Entrepreneur

  1. Schmendricks
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    Schmendricks

    You’ve sold your app for $1 billion. (“It’s like Instagram, but only cat photos!”) What’s a comfortable tech entrepreneur to do next? Some turn to the culinary life. And with a famously high failure rate, opening a restaurant might be the only pursuit riskier than a tech startup.

    Daniel Scholnick (far left), Trinity Ventures partner
    Schmendricks this year introduced San Francisco to New York-style bagels (boiled not steamed). To keep costs down, the delivery service leases kitchen space from tech company Asana.

    Photograph by David Paul Morris/Bloomberg
  2. The Melt
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    The Melt

    Jonathan Kaplan, creator of the Flip camcorder
    Customers of the Melt, founded in 2011, can order online or via an app. On arrival, they scan a QR code on their receipt, and high-tech kitchen gear cooks their request in less than a minute.
    Photograph by PRNewsfoto
  3. Chuck E. Cheese
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    Chuck E. Cheese

    Atari founder Nolan Bushnell
    The video game luminary combined animatronic rats with pizza when he founded the chain in 1977.
    Photograph by WireImage/Getty Images
  4. UWink
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    UWink

    Atari founder Nolan Bushnell
    Bushnell tried to replicate his success with UWink, a tech-centric bistro chain with touchscreens set into every table for ordering food or playing games. It went out of business in 2010.
    Photograph by Chika Watanabe/Flickr
  5. 4Food
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    4Food

    Rex Sorgatz, founder of Kinda Sorta Media
    Adviser Sorgatz helped 4food’s owners make their burger joints social. Patrons create a burger from dozens of toppings, promote it on Twitter, and get 25¢ each time it’s ordered.
    Photorgaph by Kelly Neal
  6. Modernist Cuisine
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    Modernist Cuisine

    Nathan Myhrvold, Microsoft’s ex-CTO
    OK, so it’s not a restaurant. But Myhrvold’s six-volume, $625 ode to emulsifiers and other staples of modernist food stems from years of experimentation in his no-expenses-spared kitchen in Bellevue, Wash.
    Photograph by Neilson Barnard/Getty Images