Photograph by Chris Hondros/Getty Images

The "4/20" Marketplace

  1. A Market High
    1

    A Market High

    April 20, or “4/20,” has been recognized by marijuana enthusiasts for decades. The unofficial holiday, which High Times editor Steven Hager claims to have begun in 1971 at San Rafael High School in California, has since grown into a massive market for event planners, merchandisers, and academics alike. In fact, an annual grassroots event at the University of Colorado at Boulder has grown so large—drawing nearly 10,000 tokers in recent years—that the school is even shutting down its campus this year. For marketers, 4/20, both the name and the date, is an opportunity to make oodles of that other green stuff: money.

    Photograph by Chris Hondros/Getty Images
  2. Marley
    2

    Marley

    This new Bob Marley documentary, directed by Kevin McDonald, makes its debut on 4/20. Coincidence? We think not.

  3. Penny Lane Highway 420 wood-beaded curtain, $63.15
    3

    Penny Lane Highway 420 wood-beaded curtain, $63.15

    Enter the highway to herb.

  4. 420 Magazine
    4

    420 Magazine

    This California-based chronicle of all things cannabis turns 20 next year.

  5. Radio 420
    5

    Radio 420

    Turn on, tune in, and drop out to Cypress Hill, Snoop Dogg, and other artists on this reefer-loving web-radio station.

  6. Festival 420, $35, $40, and $45/ticket
    6

    Festival 420, $35, $40, and $45/ticket

    This Victorville (Calif.) electronic-music festival will be full of “lights, lasers, freaks, and carnival rides.” All of which will likely be chemically enhanced.

  7. Cuban Crafters’ 420 Marley Torpedo cigars, $89.99/25
    7

    Cuban Crafters’ 420 Marley Torpedo cigars, $89.99/25

    This heady cigar’s maker says it features “well-balanced creamy nougat tastes” and “hints of toasted nuts and gentle orange-peel breezes.”

  8. Spencer’s Gifts’ 420 Specs eye glasses, $5.99
    8

    Spencer’s Gifts’ 420 Specs eye glasses, $5.99

    “Visions of magic leaves will dance before your eyes,” claims the manufacturer.

  9. 420 Science’s 420 Scope microscope
    9

    420 Science’s 420 Scope microscope

    Keep an eye on bugs, mildew, and other marijuana-marring agents with this sinsemilla scope.

  10. Body Clean’s Formula 420 cleanser, $50
    10

    Body Clean’s Formula 420 cleanser, $50

    Forget Kombucha. This cleanser—read: drug-test-friendly purifier—claims to lower “the levels of harmful substances, toxins, and impurities your body absorbs daily.”

  11. Brazilian Yoga & Pilates’ 420 Remedy yoga class, $17
    11

    Brazilian Yoga & Pilates’ 420 Remedy yoga class, $17

    The L.A. yoga studio offering this session recommends you “set to a dope playlist, arrive early, and sip tea in the courtyard.” And, um, maybe smoke a spliff beforehand, too.

    Photograph by Getty Images
  12. 420 University
    12

    420 University

    This online university’s seminars provide a new take on “higher” education.

    Photograph by Uriel Sinai/Getty Images