Most-Tweeted 2012 Super Bowl Ads

  1. The Avengers

    The Avengers

    According to data compiled by Wise Window, the following brands garnered the most tweets on Twitter—mentioning their respective products and the Super Bowl—from 5:30 p.m. East Coast time on Sunday to 5:30 p.m. on Monday. Data is shown as tweets per 30 minutes.

    The Avengers's trailer drew substantial buzz throughout the game and the excitement continued through Monday.

  2. Samsung


    After an initial spike in tweets during the game, mentions waned until early morning, when more than 470 tweets were recorded around 6 a.m.

  3. Chevy


    Similarly, Chevy saw mentions explode following the airing of its ad. Citations slowed overnight and regained momentum in the morning.

  4. Coca-Cola


    Spikes in mentions of Coke likely coincided with the airing of its several ads during the game. Mentions then waned overnight before the buzz returned, surging afresh around 10 a.m. East Coast time.

  5. David Beckham for H&M

    David Beckham for H&M

    Mentions of H&M in the minutes following the airing of its commercial far exceeded those of any other brand in the same period of time, with over 2,300 mentions. However, the fanfare soon fizzled, never to return.