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The Elephant in the Room

  1. A Grand Old Party
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    A Grand Old Party

    From the reliable re-runs to reality show stars, Republican presidential candidates will be burning up the cable news airwaves this summer. So far, the field includes 10 official candidates from Mitt Romney, the former Massachusetts embarking on his second bid, to Herman Cain, the Godfather's Pizza founder best known for taking deep dish off the menu. That doesn't include the countless others still weighing their chances from the sidelines. Bloomberg Businessweek helps you sort out sort out the gonna-bes, the wanna-bes, and the are-you-kidding-mes.
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  2. Michele Bachmann
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    Michele Bachmann

    The tax lawyer turned Minnesota congresswoman has parlayed her conservative activism into being the right-wing blusterer du jour.
  3. Herman Cain
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    Herman Cain

    Can Americans really get behind the former CEO of Godfather’s Pizza, whose decision-making experience includes taking the deep-dish pie off the menu?
  4. Newt Gingrich
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    Newt Gingrich

    His ABBA ringtone was odd, the six-figures owed to Tiffany’s was odder, but his trip to Greece at the outset of his campaign may have been oddest.
  5. Jon Huntsman
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    Jon Huntsman

    President Obama’s former ambassador to China has a lot of foreign policy experience—but nonconservative views on civil unions and climate change.
  6. Sarah Palin
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    Sarah Palin

    The Mama Grizzly may have been the original Northern power mom, but she’s no longer the Tea Party’s sole darling. And she’s been atypically coy about 2012.
  7.  Ron Paul
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    Ron Paul

    The Texas congressman has a passionate libertarian following. But his staunch opposition to the Federal Reserve and the Iraq War keeps him on the GOP fringes.
  8. Tim Pawlenty
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    Tim Pawlenty

    He tried to shed his anonymity by coining Obamneycare. Yet the only thing people know about the former Minnesota governor is that no one knows who he is.
  9. Rick Perry
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    Rick Perry

    The tough-talking Texan, who’s packed a gun on jogs, says he might enter the race. That would thrill Tea Party activists, who love his defense of states’ rights.
  10. Mitt Romney
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    Mitt Romney

    The privileged son, former Massachusetts governor, and private equity executive is again trying to sell America on his ability to restart the economy.
  11. Rick Santorum
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    Rick Santorum

    Known for his anti-abortion views, the former Pennsylvania senator is a conservative favorite. Still, he’s largely unknown to all but hard-core Newsmax readers.