Getty Images/Bloomberg Businessweek

Power 100 2011

  1. Peyton Manning is No. 1
    1

    Peyton Manning is No. 1

    What is power in sports? It's not simply the ability to bench-press a truck or crush a golf ball down the fairway. While such talents are impressive, there are other attributes that fans—and advertisers—value just as highly. It's the combination of athletic achievement plus the ability to connect with an audience on a deeper, more personal level that separates mere jocks from the stars. Indeed, the everyman image often earns the highest ranking and the biggest earnings. That explains why the No. 1 spot on the 2011 Power 100 ranking went to Peyton Manning, the well-liked, hard-working Colts quarterback who appeared in two of the last four Super Bowls and led his team to victory in Super Bowl XLI. This year, 2010's No. 1, Tiger Woods, dropped in the rankings when his once-squeaky clean image was revealed to be a sham. Still, Woods has spent an unprecedented 623 weeks atop the World Golf Rankings and in 2010 managed to rack up more than $70 million in earnings, mainly from existing endorsement deals. Even with his earnings down 32 percent from the more than $103 million he took in last year, Woods outpaced all other pro athletes. It's not just likability that moves us. Fans also love the mental toughness it takes to crush competitors and dominate a sport in the manner of Roger Federer or Shaun White.

    For the Power Sports 100, Bloomberg BusinessWeek worked with CSE, formerly known as Career Sports & Entertainment, and Businessweek.com columnist and Bloomberg TV contributor Rick Horrow of Horrow Sports Ventures to determine the 100 most powerful athletes on and off the field. No coaches, owners, managers, executives or retired athletes were considered. Off-field metrics included the results of polls on individual athletes by E-Poll Market Research and estimated endorsement dollars. On-field metrics were tallied on those who outscored, out-tackled, or outskated the competition during 2009 and 2010. Sports were weighted according to their popularity in the U.S. For a complete methodology click here.

    Click here to see the complete 2011 Power 100.
    Getty Images/Bloomberg Businessweek
  2. Peyton Manning
    2

    Peyton Manning

    Power 100 rank: 1
    Rank last year: 5
    Sport: NFL/Indianapolis Colts—QB
    Age: 34
    Most recent notable achievement: 2011 Pro Bowl (11th selection)
    Earnings: $30 million
    Key sponsors: MasterCard, Reebok, Gatorade, Oreo

    Why he's on the list: If there is one man to take over Tiger Woods's role as the leading man in sports, it's Peyton Manning, the most popular quarterback in America's favorite sport. Apart from his amazing on-field performance, Manning is marketable, recognizable, and down-to-earth. It paid off with an estimated $15 million in endorsements last year.
    Getty Images
  3. Shaun White
    3

    Shaun White

    Power 100 rank: 2
    Rank last year: 51
    Sport: Snowboarding, Skateboarding
    Age: 24
    Most recent notable achievement: 2010 Olympic gold medal, 2010 X Games gold medal
    Earnings: $8.8 million
    Key sponsors: Red Bull, Target, Burton, Oakley

    Why he's on the list: With his fiery red locks and dorky attempts to look cool, Shaun White is the lovable face of both snowboarding and skateboarding. He dominated the halfpipe at the Olympics this year, proving once again that he is the world's best snowboarder and an attractive athlete to brands that want to appeal to youth.

    Getty Images
  4. Tiger Woods
    4

    Tiger Woods

    Power 100 rank: 3
    Rank last year: 1
    Sport: PGA golf
    Age: 35
    Most recent notable achievement: Won 2008 U.S. Open
    Earnings: $71.3 million
    Key sponsors: Nike, EA Sports, Tag Heuer

    Why he's on the list: Tiger Woods is still Tiger Woods and money is still money. He topped our estimated money list at $70 million in endorsements last year, dominated golf during the last decade, and remains the PGA career money leader by a long shot. Still, sex scandals tend to hurt earnings and unquestionably damaged Woods's performance. Dropped by such big sponsors as Accenture, he fell in our rankings—by only two places.
    Getty Images
  5. Phil Mickelson
    5

    Phil Mickelson

    Power 100 rank: 4
    Rank last year: 3
    Sport: PGA golf
    Age: 40
    Most recent notable achievement: 2010 win at the Masters
    Earnings: $53.8 million
    Key sponsors: Barclays, Callaway, KPMG, ExxonMobil, Rolex

    Why he's on the list: Beyond the big money that goes along with big golf wins, Phil Mickelson gave sports fans the heart-warming sports miracle of the year when he won his third Masters. Waiting for him at the 18th green was his wife, Amy, recovering from surgery for breast cancer. CBS announcer Jim Nantz commented on the win—and Tiger Wood's problems—when he said: "That's a win for the family."
    AFP/Getty Images
  6. Tom Brady
    6

    Tom Brady

    Power 100 rank: 5
    Rank last year: 30
    Sport: NFL/New England Patriots—QB
    Age: 33
    Most recent notable achievement: 2011 Pro Bowl (6th Selection)
    Earnings: $30 million
    Key sponsors: Under Armour, UGG, Glaceau, Movado, Audi

    Why he's on the list: Tom Brady signed a contract in September that earned him a spot as the highest-paid player in football, then had one of his best-ever regular seasons, with only four interceptions. Three Super Bowl rings and chiseled good looks make Brady a perfect pitchman for everything from Stetson hats to girly UGG boots. (It doesn't hurt that he's married to supermodel Gisele Bündchen.) We estimate that he pulled in a cool $20 million in endorsements.
    Getty Images
  7. Shaquille O'Neal
    7

    Shaquille O'Neal

    Power 100 rank: 6
    Rank last year: 9
    Sport : NBA/Boston Celtics—C
    Age : 38
    Most recent notable achievement: 2009 NBA All-Star (15th Selection)
    Earnings : $15.3 million
    Key sponsors: Li-Ning, Oreo, Comcast

    Why he's on the list: One of the most recognizable faces on the planet, Shaquille O'Neal has gotten into reality television, rap albums, and law enforcement, apart from lucrative endorsements that paid him an estimated $14 million last year. O'Neal has four NBA championship rings among accolades galore and he's still playing—if not at the top of his game—at 38.

    Getty Images
  8. Drew Brees
    8

    Drew Brees

    Power 100 rank: 7
    Rank last year: 25
    Sport: NFL/New Orleans Saints—QB
    Age: 32
    Most recent notable achievement: Won Super Bowl XLIV
    Earnings: $17 million
    Key sponsors: Nike, Visa

    Why he's on the list: Drew Brees's Saints won the most recent Super Bowl, where he was named most valuable player. He appeared on everything from Oprah to Letterman and warmed America's hearts when he hoisted his one-year-old son along with the trophy. Although the Saints were shocked by the Seahawks in the 2011 playoffs, Brees logged more than 400 yards in the game, so we'll blame that one on the defense.
    Getty Images
  9. Lance Armstrong
    9

    Lance Armstrong

    Power 100 rank: 8
    Rank last year: 10
    Sport: Cycling
    Age: 39
    Most recent notable achievement: 23rd in 2010 Tour de France
    Earnings: $15.3 million
    Key sponsors: Trek, Nike, Oakley

    Why he's on the list: His latest—and last—Tour de France didn't go so well: Lance Armstrong didn't win. Nonetheless, his comeback from testicular cancer stands among the greatest stories in sports history. The seven-time Tour winner remains recognizable and Armstong continues to wield a massive charitable presence through his Livestrong Foundation.
    AFP/Getty Images
  10. Albert Pujols
    10

    Albert Pujols

    Power 100 rank: 9
    Rank last year: 4
    Sport: MLB/St. Louis Cardinals—1B
    Age: 31
    Most recent notable achievement: 2010 Gold Glove and 2010 NL Home Run Champion
    Earnings: $23.5 million
    Key sponsors: Nike

    Why he's on the list: Perhaps the best player in baseball, Albert Pujols may end up as a free agent this year if the Cardinals don't come up with some big money. In the meantime, Pujols has been cashing in on endorsements, drawing an estimated $8 million worth last year.
    Getty Images
  11. Apolo Anton Ohno
    11

    Apolo Anton Ohno

    Power 100 rank: 10
    Rank last year: 64
    Sport: Speed Skating
    Age: 28
    Most recent notable achievement: Three medals at the 2010 Winter Olympics
    Earnings: $1.7 million
    Key sponsors: Coca-Cola, AT&T, Alaska Airlines

    Why he's on the list: The face of short-track speed skating in the U.S., Apolo Anton Ohno has won eight Olympic medals, making him the most decorated American winter athlete of all time. Between Olympic Games, he also found time to win Dancing with the Stars in 2007 and to start a nutritional supplement business.
    AFP/Getty Images
  12. LeBron James
    12

    LeBron James

    Power 100 rank: 11
    Rank last year: 2
    Sport: NBA/Miami Heat—F
    Age: 26
    Most recent notable achievement: 2009 and 2010 NBA MVP
    Earnings: $42.5 million
    Key sponsors: Nike, McDonald's, State Farm

    Why he's on the list: Sure, Lebron James is one of the greats. But the way "King James" handled his egotistical announcement that he was heading to Miami stirred up loads of animosity, accounting for some of his drop in these rankings. Still, his estimated endorsements were worth $30 million last year and his team is definitely heating up.
    Getty Images
  13. Michael Phelps
    13

    Michael Phelps

    Power 100 rank: 12
    Rank last year: 7
    Sport: Swimming
    Age: 25
    Most recent notable achievement: Five gold medals at the 2010 Pan Pacific Championships
    Earnings: $5.3 million
    Key sponsors: Visa, Subway

    Why he's on the list: Still benefiting from winning a mind-blowing eight gold medals in Beijing, Michael Phelps is virtually assured that sponsors will continue to adore him through the 2012 Olympics, which he has said will be his last Games.
    Getty Images
  14. Lindsey Vonn
    14

    Lindsey Vonn

    Power 100 rank: 13
    Rank last year: Unranked
    Sport: FIS Skiing
    Age: 26
    Most recent notable achievement: 2010 Olympic gold medal
    Earnings: $2.6 million
    Key sponsors: Red Bull, Under Armour

    Why she's on the list: The top female athlete on the 2011 Power 100, Lindsey Vonn won the overall World Cup title in 2008, 2009, and 2010, but didn't capture America's attention until her emotional victory in the downhill at the 2010 Winter Olympics. A bombshell blonde with a training regimen to compete with Rocky (in Rocky IV), we'll see more of her on the slopes and in ads.
    Getty Images
  15. Kobe Bryant
    15

    Kobe Bryant

    Power 100 rank: 14
    Rank last year: 12
    Sport: NBA/Los Angeles Lakers—G
    Age: 32
    Most recent notable achievement: 2010 NBA Finals MVP
    Earnings: $35.8 million
    Key sponsors: Nike, Vitamin Water, Sina.com, Turkish Airlines

    Why he's on the list: Kobe Bryant led the Lakers to a second straight NBA Championship in a seven-game nail-biter against the Boston Celtics. He signed a three-year contract extension worth $84 million last year, according to The New York Times, and Bryant's global appeal has won him such diverse sponsors as Nike and Turkish Airlines.
    NBAE/Getty Images
  16. Roger Federer
    16

    Roger Federer

    Power 100 rank: 15
    Rank last year: 17
    Sport: ATP Tennis
    Age: 29
    Most recent notable achievement: Won 2010 Australian Open
    Earnings: $42.7 million
    Key sponsors: Nike, Gillette, Mercedes Benz, Rolex

    Why he's on the list: Either the Federer era of men's tennis is ending or he merely suffered a bruising spell when Rafael Nadal nearly swept the Grand Slam last year. Still, Roger Federer won the 2010 Australian Open and remains one of the best tennis players of all time. Nike has a specific line designed for him while other brands capitalize on his tennis dominance and general likability.
    AFP/Getty Images
  17. Rafael Nadal
    17

    Rafael Nadal

    Power 100 rank: 16
    Rank last year: 11
    Sport: ATP Tennis
    Age: 24
    Most recent notable achievement: Won three Grand Slam tournaments in 2010
    Earnings: $26 million
    Key sponsors: Nike, Armani, Richard Mille

    Why he's on the list: Rafael Nadal dominated tennis last year with wins at the French Open, Wimbledon, and the U.S. Open. He recently missed an opportunity for the "Nadal Slam" when he was put out of the 2011 Australian Open. However, it doesn't hurt that his dark good looks have made him popular with female consumers around the globe. Indeed, Nadal is set to replace soccer star Christiano Ronaldo as the face of Armani for the spring/summer collection of Giorgio Armani underwear and Armani Jeans.
    AFP/Getty Images
  18. Eli Manning
    18

    Eli Manning

    Power 100 rank: 17
    Rank last year: 18
    Sport: NFL/New York Giants—QB
    Age: 30
    Most recent notable achievement: Super Bowl XLII MVP
    Earnings: $27 million
    Key sponsors: Citizen Watch, Reebok

    Why he's on the list: The past two seasons have been rough for Eli Manning—he just missed the playoffs in each—but Manning's selling power remains strong. Memories of his amazing last-second triumph in Super Bowl XLII remains fresh. Athough he led the league with 25 interceptions last season, we estimate that he took home $7 million in endorsements for the year.
    Getty Images
  19. Serena Williams
    19

    Serena Williams

    Power 100 rank: 18
    Rank last year: 16
    Sport: WTA Tennis
    Age: 29
    Most recent notable achievement: Won 2010 Australian Open and Wimbledon
    Earnings: $20.2 million
    Key sponsors: Nike, HP, Oreo, EA Sports, Gatorade

    Why she's on the list: Serena Williams dominated the decade in women's tennis, with 10 singles Grand Slam titles. She crushed the competition at Wimbledon this year without conceding a single set. She's also dominant off-court, where her endorsements are treasured. Williams has her own fashion line and appears regularly in cameo film and television roles.

    Getty Images
  20. David Beckham
    20

    David Beckham

    Power 100 rank: 19
    Rank last year: 35
    Sport: MLS/Los Angeles Galaxy, Serie A/AC Milan—MF
    Age: 35
    Most recent notable achievement: Best MLS Player ESPY 2008
    Earnings: $40.5 million
    Key sponsors: Adidas, Coty, EA Sports, Yahoo!

    Why he's on the list: At 35, David Beckham isn't what he used to be. An injury kept him out of the 2010 World Cup and he scored only two goals for the Galaxy this year. But the former Galactico and English national team captain is the world's ambassador for soccer in the U.S. His superstardom here and abroad appeals on a massive scale.
    Getty Images
  21. Dwayne Wade
    21

    Dwayne Wade

    Power 100 rank: 20
    Rank last year: 6
    Sport: NBA/Miami Heat—G
    Age: 29
    Most recent notable achievement: 2010 All-Star (6th Selection)
    Earnings: $26.5 million
    Key sponsors: Gatorade, T-Mobile, Pepperidge Farm

    Why he's on the list: Dwayne Wade is part of a dream team trio, along with Chris Bosh and LeBron James, who signed with the Miami Heat on July 9. "The Flash" led the Heat to win the NBA Championships in 2006 and has since turned in annual All-Star performances. Above, D-Wade dunks at the 2010 All-Star game, where he was named MVP.
    AFP/Getty Images
  22. Lee Westwood
    22

    Lee Westwood

    Power 100 rank: 21
    Rank last year: Unranked
    Sport: PGA Golf
    Age: 37
    Most recent notable achievement: Second at 2010 Masters and second at 2010 Open Championship
    Earnings: $15.5 million
    Key sponsors: Jaguar, Ping, UPS, Audemars Piguet

    Why he's on the list: The runner-up at two major championships last year, Lee Westwood is the world's top-ranked golfer. He isn't in the stratosphere with Tiger and Mickelson because the majors remain elusive, but Westwood's endorsements added up to an estimated $12 million last year.
    Getty Images
  23. Arian Foster
    23

    Arian Foster

    Power 100 rank: 22
    Rank last year: Unranked
    Sport: NFL/Houston Texans—RB
    Age: 24
    Most recent notable achievement: 2010 NFL Rushing Title
    Earnings: $750,000
    Key sponsors: Boombah

    Why he's on the list: Arian Foster capped an unlikely second season in the NFL with the league's rushing title. If you don't know his name yet, you're not alone: Sponsors have yet to catch up. Eventually, Foster will be as popular as Willow Smith and he won't even have to whip his hair.
    Getty Images
  24. Jimmie Johnson
    24

    Jimmie Johnson

    Power 100 rank: 23
    Rank last year: 21
    Sport: Motorsports
    Age: 35
    Most recent notable achievement: 2010 Sprint Cup Series Champion
    Earnings: $17.2 million
    Key sponsors: Lowe's, Gatorade, Chevrolet

    Why he's on the list: Jimmie Johnson won five consecutive Nascar Sprint Cup Series championships and capped 2010 with his fourth prestigious American Driver of the Year award, given to the top American racer on four wheels. Sponsors have taken note.
    Getty Images for NASCAR
  25. Manny Pacquiao
    25

    Manny Pacquiao

    Power 100 rank: 24
    Rank last year: 72
    Sport: Boxing
    Age: 32
    Most recent notable achievement: Won WBC Super Welterweight World Title
    Earnings: $35 million
    Key sponsors: Nike, McDonald's, Alaxan

    Why he's on the list: Known as "Pacman the Destroyer," Manny Pacquiao is often rated as the world's pound-for-pound best boxer, with championships in eight different weight divisions. Elected to the House of Representatives in his native Philippines, Pacquiao continues to fight.
    Getty Images
  26. Kevin Durant
    26

    Kevin Durant

    Power 100 rank: 25
    Rank last year: 31
    Sport: NBA/Oklahoma City Thunder—F
    Age: 22
    Most recent notable achievement: 2010 NBA Scoring Champion
    Earnings: $15 million
    Key sponsors: Nike, Gatorade

    Why he's on the list: Kevin Durant led Oklahoma to an unexpected playoff berth last season, averaging 30.1 points per game and becoming the youngest-ever NBA Scoring Champion. He also led the U.S. to the 2010 FIBA World Championship, where he was named MVP. If he keeps it up, this 22-year-old will be one of basketball's greats.
    Getty Images
  27. Derek Jeter
    27

    Derek Jeter

    Power 100 rank: 26
    Rank last year: 33
    Sport: MLB/New York Yankees—SS
    Age: 36
    Most recent notable achievement: 2010 All-Star (11th Selection)
    Earnings: $31 million
    Key sponsors: Gatorade, Gillette, Visa

    Why he's on the list: The aging Yankee hasn't been batting quite as well in recent years but that hasn't harmed Derek Jeter's stature on or off the diamond. Last year wasn't bad: Jeter was selected as an All-Star for the 11th time and signed a $51 million deal to play three more years with the Yankees.
    Getty Images
  28. Dwight Howard
    28

    Dwight Howard

    Power 100 rank: 27
    Rank last year: 36

    Sport: NBA/Orlando Magic—C

    Age: 25
    Most recent notable achievement: 2010 NBA Defensive Player of the Year
    Earnings: $28.5 million
    Key sponsors: Adidas, T-Mobile, McDonald's

    Why he's on the list: The Magic's powerful center dominates the league in rebounds and cleans up off the court as well. Sponsors appreciate Dwight Howard's photogenic smile and sense of humor.
    NBAE/Getty Images
  29. Jim Furyk
    29

    Jim Furyk

    Power 100 rank: 28
    Rank last year: 50
    Sport: PGA Golf
    Age: 40
    Most recent notable achievement: 2010 FedEx Cup Champion and PGA Tour Player of the Year
    Earnings: $15.8 million
    Key sponsors: Srixon, Exelon, Johnny Walker

    Why he's on the list: Although Jim Furyk slept through an important tee time and nearly lost out on the FedEx Cup, golf's everyman rallied and claimed the top spot in the PGA Tour last year. He was second in winnings, with $4.8 million, and won more tournaments than any other golfer.
    Getty Images
  30. Chris Johnson
    30

    Chris Johnson

    Power 100 rank: 29
    Rank last year: 23
    Sport: NFL/Tennessee Titans—RB
    Age: 25
    Most recent notable achievement: Fourth in 2010 rushing yards
    Earnings: $6 million
    Key sponsors: PowerAde

    Why he's on the list: In 2010, Chris Johnson didn't come close to his results during the 2009 season, when he was the sixth running back ever to run 2,006 yards. He also came in miles behind his estimate of 2,500 yards for the 2010 season, though he managed to finish fourth in rushing yards. It remains to be seen whether or not 2009 was a fluke. Can Johnson measure up to his own hype?
    Getty Images
  31. Roy Halladay
    31

    Roy Halladay

    Power 100 rank: 30
    Rank last year: Unranked
    Sport: MLB/Philadelphia Phillies—P
    Age: 33
    Most recent notable achievement: 2010 NL Cy Young Award
    Earnings: $16.5 million
    Key sponsors: NA

    Why he's on the list: Last year was a good one for Roy Halladay, who threw a perfect game in May and tossed Major League Baseball's second postseason no-hitter in history in October. It should come as no surprise that "the Doc" also won the National League Cy Young Award. The surprise? Halladay lacks notable endorsement deals.
    Getty Images
  32. Sidney Crosby
    32

    Sidney Crosby

    Power 100 rank: 31
    Rank last year: 39
    Sport: NHL/Pittsburgh Penguins—C
    Age: 23
    Most recent notable achievement: 2010 Olympic Gold Medal, 2010 Rocket Richard Trophy
    Earnings: $12 million
    Key sponsors: Reebok, Bell, Gatorade

    Why he's on the list: The hero of the 2010 Olympic hockey final against the U.S., Sidney Crosby scored the overtime goal that brought Canada its gold medal and crowning Olympic moment. The dramatic victory increased Crosby's already high exposure in Canada and helped rack up the monster endorsement deal he signed this year with Reebok.
    Getty Images
  33. Venus Williams
    33

    Venus Williams

    Power 100 rank: 32
    Rank last year: 42
    Sport : WTA Tennis
    Age : 30
    Most recent notable achievement: 2010 French Open Doubles Champion
    Earnings : $15.4 million
    Key sponsors: Wilson, EA Sports, Oreo, Ralph Lauren, PowerAde, Tide

    Why she's on the list: Venus Williams hasn't won a singles Grand Slam tournament since 2008 at Wimbledon, which she won five times. Venus nevertheless moved up in our rankings because she continues to show immense marketability.
    Getty Images
  34. Adrian Peterson
    34

    Adrian Peterson

    Power 100 rank: 33
    Rank last year: 8
    Sport: NFL/Minnesota Vikings—RB
    Age: 25
    Most recent notable achievement: 2011 Pro Bowl (4th Selection)
    Earnings: $7.5 million
    Key sponsors: EA Sports, Nike

    Why he's on the list: On track to become one of the greatest running backs in the game, Adrian Peterson had another good year but dropped in our rankings because his rushing numbers fell last year. "Purple Jesus" has shown glimpses of dominance but other running backs are taking the top slots this year.
    Getty Images
  35. Brett Favre
    35

    Brett Favre

    Power 100 rank: 34
    Rank last year: 15
    Sport: NFL/Minnesota Vikings—QB
    Age: 41
    Most recent notable achievement: 2010 Pro Bowl (11th Selection)
    Earnings: $23.5 million
    Key sponsors: Snapper, Wrangler Jeans, Sears

    Why he's on the list: Brett Favre had a rough 2010. After starting without a break for 18 1/2 consecutive seasons, Favre finally missed a game in December. He recently announced a retirement that's expected to stick this time. Still, he's among the most recognizable sports stars on the planet and he continues to perform well, throwing for a career high 446 yards in a comeback win over Arizona in November. He dropped nearly 20 spots in the rankings, weighed down by sexting allegations, too.

    Getty Images
  36. Aaron Rodgers
    36

    Aaron Rodgers

    Power 100 rank: 35
    Rank last year: Unranked
    Sport: NFL/Green Bay Packers—QB
    Age: 27
    Most recent notable achievement: Finished 2010 as highest-rated career passer in NFL history
    Earnings: $10 million
    Key sponsors: NA

    Why he's on the list: Aaron Rodgers sat on the bench for a few years until Brett Favre left Green Bay, then logged back-to-back seasons with more than 4,000 passing yards. He finished 2010 as the highest-rated career passer in NFL history and helped Green Bay clinch a wild card that led to the Super Bowl in 2011.
    Getty Images
  37. Greg Jennings
    37

    Greg Jennings

    Power 100 rank: 36
    Rank last year: Unranked
    Sport: NFL/Green Bay Packers—WR
    Age: 27
    Most recent notable achievement: Fourth in 2010 receiving yards
    Earnings: $16.3 million
    Key sponsors: A&W, Sprint

    Why he's on the list: With injuries hurting the Packers in early 2010, Greg Jennings stepped up to produce a solid end of the year, ranking fourth in receiving yards. Now the face of A&W, Jennings could gain a higher profile if he continues at that level.
    Getty Images
  38. Philip Rivers
    38

    Philip Rivers

    Power 100 rank: 37
    Rank last year: Unranked
    Sport: NFL/San Diego Chargers—QB
    Age: 29
    Most recent notable achievement: 2011 Pro Bowl (3rd Selection)
    Earnings: $26.3 million
    Key sponsors: NA

    Why he's on the list: One of the country's highest-paid football players, Philip Rivers two years ago signed a six-year contract extension worth $93 million, according to the AP. Rivers had more passing yards than any other quarterback and ranked second in the league last year. National sponsors have yet to catch on.

    Getty Images
  39. Roddy White
    39

    Roddy White

    Power 100 rank: 38
    Rank last year: Unranked
    Sport: NFL/Atlanta Falcons—WR
    Age: 29
    Most recent notable achievement: 2011 Pro Bowl (3rd Selection)
    Earnings: $12.3 million
    Key sponsors: NA

    Why he's on the list: After undergoing something of a slow start in the NFL, Roddy White has turned in exceptional, ever-improving performances over the last three seasons. He led the league in receptions during 2010 and nearly topped the list for total yards. He's a quarterback's dream: Throw the ball in Roddy's direction and he'll generally come down with it.
    Getty Images
  40. Jeff Gordon
    40

    Jeff Gordon

    Power 100 rank: 39
    Rank last year: 28
    Sport: Motorsports
    Age: 39
    Most recent notable achievement: Won 2009 Samsung 500
    Earnings: $20.7 million
    Key sponsors: DuPont, Pepsi, National Guard, GM

    Why he's on the list: Jeff Gordon may be at the tail end of his Nascar career, with his second winless season in three years, but he's a brand in his own right. Gordon won the Sprint Cup Series four times and had a win in the series in 2009.
    Getty Images for NASCAR
  41. Landon Donovan
    41

    Landon Donovan

    Power 100 rank: 40
    Rank last year: 71
    Sport: MLS/Los Angeles Galaxy, Serie A/AC Milan—MF
    Age: 28
    Most recent notable achievement: Three goals in the 2010 FIFA World Cup
    Earnings: $7 million
    Key sponsors: Gatorade, Nike

    Why he's on the list: Amid growing awareness and passion for soccer in the U.S., Landon Donovan is the American player leading the way on the field—at the 2010 World Cup—and in off-the-field sponsorships. The Galaxy was bumped from the playoffs earlier than expected but Lando took home the silver boot for most assists in the MLS season.
    AFP/Getty Images
  42. Josh Hamilton
    42

    Josh Hamilton

    Power 100 rank: 41
    Rank last year: Unranked
    Sport: MLB/Texas Rangers—O
    Age: 29
    Most recent notable achievement: 2010 AL MVP
    Earnings: $4 million
    Key sponsors: NA

    Why he's on the list: Josh Hamilton led the Rangers to the World Series last year for the first time in the club's history with great batting. He's also a winner because he beat drugs and alcohol. If he stays on the wagon, professional accolades and a boatload of sponsorship dollars will be among his rewards.
    Getty Images
  43. Dale Earnhardt Jr.
    43

    Dale Earnhardt Jr.

    Power 100 rank: 42
    Rank last year: 45
    Sport: Motorsports
    Age: 36
    Most recent notable achievement: Won 2010 Subway Jalapeño 250
    Earnings: $26.5 million
    Key sponsors: Hellmann's, GoDaddy.com, Wrangler

    Why he's on the list: One of the most recognizable names in racing, Dale Earnhardt Jr. capitalizes on the family name but hasn't been able to win an elusive Sprint Cup Championship. (His father, Dale Earnhardt, won seven when it was called the Winston Cup Series.) The younger Earnhardt hasn't won a Sprint Cup race since 2008 and triumphed in but a single race last year, the Subway Jalapeño 250.
    Getty Images for NASCAR
  44. Larry Fitzgerald
    44

    Larry Fitzgerald

    Power 100 rank: 43
    Rank last year: Unranked

    Sport: NFL/Arizona Cardinals—WR

    Age: 27
    Most recent notable achievement: 2010 Pro Bowl (4th Selection)
    Earnings: $6 million
    Key sponsors: Nike, AT&T

    Why he's on the list: Larry Fitzgerald was MVP of the 2010 Pro Bowl, then wasn't invited in 2011. Despite something of an off-year in 2010, Fitzgerald is one of the best wide receivers in the NFL. It's a good bet that he'll return to the forefront.
    Getty Images
  45. Miguel Cabrera
    45

    Miguel Cabrera

    Power 100 rank: 44
    Rank last year: Unranked
    Sport: MLB/Detroit Tigers—1B
    Age: 27
    Most recent notable achievement: 2010 All-Star (5th Selection)
    Earnings: $21 million
    Key sponsors: NA

    Why he's on the list: Miguel Cabrera had the most RBIs in 2010 and placed third in batting in the league. However, he has lately been in the news for reported troubles with alcohol, involving a 2009 arrest for an altercation with his wife. Cabrera is a clutch player but the fight hurt his chances with the biggest sponsors.

    Getty Images
  46. Troy Polamalu
    46

    Troy Polamalu

    Power 100 rank: 45
    Rank last year: 69
    Sport: NFL/Pittsburgh Steelers—SS
    Age: 29
    Most recent notable achievement: 2011 Pro Bowl (6th Selection)
    Earnings: $17 million
    Key sponsors: Head and Shoulders

    Why he's on the list: Named as the Steelers most valuable player in 2010, Troy Polamalu was second in the league last year for interceptions. Polamalu's hair is really the hot ticket: Insured by Head and Shoulders for $1 million, it features in a commercial seen by anyone who watched a football game last year.
    Getty Images
  47. Donovan McNabb
    47

    Donovan McNabb

    Power 100 rank: 46
    Rank last year: 43
    Sport: NFL/Washington Redskins—QB
    Age: 34
    Most recent notable achievement: 2010 Pro Bowl (6th Selection)
    Earnings: $13.5 million
    Key sponsors: Campbell's Soup, Verizon

    Why he's on the list: After 11 seasons with Philly, Donovan McNabb moved to Washington for the 2010 season, then had a middling year. Still, he's a solid, recognizable quarterback with some years left in the old arm—a free agent who's not done yet.
    Getty Images
  48. Carmelo Anthony
    48

    Carmelo Anthony

    Power 100 rank: 48
    Rank last year: 60
    Sport: NBA/Denver Nuggets—F
    Age: 26
    Most recent notable achievement: 2010 All-Star (3rd Selection)
    Earnings: $22.5 million
    Key sponsors: Nike, TAG body spray

    Why he's on the list: Carmelo Anthony is playing better than ever, with his first 20-20 game (more than 20 points and 20 rebounds) of his career in November. He's a three-time NBA All-Star and was selected to the All-NBA Second Team for the first time last year. The epitome of clutch, Melo performs at the right times. Sponsors take note.
    Getty Images
  49. Ray Lewis
    49

    Ray Lewis

    Power 100 rank: 49
    Rank last year: 78
    Sport: NFL/Baltimore Ravens—L
    Age: 35
    Most recent notable achievement: 2010 Pro Bowl (12th Selection)
    Earnings: $13 million
    Key sponsors: Under Armour, Old Spice

    Why he's on the list: Ray Lewis is playing a redemption story similar to that of Tiger or Kobe. The defensive linebacker was accused of murder in 2000; the charges were dropped, leaving him to battle public perception. A year later, he was named Super Bowl MVP and today he is well-known for a series of Old Spice commercials.
    Getty Images
  50. Calvin Johnson
    50

    Calvin Johnson

    Power 100 rank: 50
    Rank last year: Unranked
    Sport: NFL/Detroit Lions—WR
    Age: 25
    Most recent notable achievement: 2011 Pro Bowl (1st Selection)
    Earnings: $4.5 million
    Key sponsors: Nike

    Why he's on the list: Calvin Johnson is known as "Megatron" to fans, serving as one of the few bright spots for the Detroit Lions. He signed with Nike as a rookie but might have to move to a better team to get more deals.
    Getty Images
  51. Steve Nash
    51

    Steve Nash

    Power 100 rank: 51
    Rank last year: 55
    Sport: NBA/Phoenix Suns—PG
    Age: 36
    Most recent notable achievement: 2010 NBA All-Star
    Earnings: $15.3 million
    Key sponsors: Nike, Vitamin Water

    Why he's on the list: Let's take a moment to think back to the Western Conference Semifinals last year, when Steve Nash was elbowed by Tim Duncan. With his right eye swollen shut, he played through it and ended the game with 20 points. This should have been enough to push Nash a few spots higher in the rankings. Add in Nash's numerous points per game and likability factor.
    Getty Images
  52. Adam Wainwright
    52

    Adam Wainwright

    Power 100 rank: 52
    Rank last year: Unranked
    Sport: MLB/St. Louis Cardinals—P
    Age: 29
    Most recent notable achievement: 2010 All-Star
    Earnings: $4.9 million
    Key sponsors: NA

    Why he's on the list: In his first major league at bat, Adam Wainwright hit a home run. Later that year he struck out the last batter in the 2006 World Series. Life's since been getting even better. Wainwright has been in the Cy Young running for the last two years and pitched in his first All-Star game last year.
    Getty Images
  53. Patrick Willis
    53

    Patrick Willis

    Power 100 rank: 53
    Rank last year: NR
    Sport: NFL/San Francisco 49ers—ILB
    Age: 26
    Most recent notable achievement: 2010 Pro Bowl (4th Selection)
    Earnings: $250,000
    Key sponsors: K-Swiss

    Why he's on the list: Regarded by many as the best inside linebacker in football, Patrick Willis didn't have as many tackles as in past years and missed the last game of the season for hand surgery. Still, the 49ers recognized his value with last year's $50 million contract extension, making him the NFL's highest-paid inside linebacker.
    Getty Images
  54. Robinson Cano
    54

    Robinson Cano

    Power 100 rank: 54
    Rank last year: Unranked
    Sport: MLB/New York Yankees—1B
    Age: 28
    Most recent notable achievement: 2010 Gold Glove winner
    Earnings: $9.3 million
    Key sponsors: Nike, MasterCard

    Why he's on the list: Robinson Cano followed a World Series win in 2009 with a stellar year in 2010. Less well-known than Jeter or A-Rod, he's on his way up with big endorsements coming through. A recent Nike spot features Bo Jackson urging Cano on from behind the fence: "Boom! Robby knows Boom."
    Getty Images
  55. Monta Ellis
    55

    Monta Ellis

    Power 100 rank: 55
    Rank last year: Unranked
    Sport: NBA/Golden State Warriors—PG
    Age: 25
    Most recent notable achievement: 2007 NBA Most Improved
    Earnings: $11.3 million
    Key sponsors: NA

    Why he's on the list: Sure, Monta Ellis has never been named an All-Star and he's not as well-known as some big superstars. Going by the numbers, Ellis will be. This season, "the Mississippi Bullet" is in the top three in scoring per game after scoring more than 25 points per game last year.
    NBAE/Getty Images
  56. Jon Lester
    56

    Jon Lester

    Power 100 rank: 56
    Rank last year: Unranked
    Sport: MLB/Boston Red Sox—P
    Age: 27
    Most recent notable achievement: 2010 All-Star
    Earnings: $4 million
    Key sponsors: NA

    Why he's on the list: Jon Lester steamrolled lymphoma in 2006 and came back to pitch the game four clincher in the 2007 World Series. He was still winning our hearts when he pitched a no-hitter the next season. Last year wasn't bad, but the big money has yet to arrive: His 2010 endorsements are estimated at $250,000.
    Getty Images
  57. Joey Votto
    57

    Joey Votto

    Power 100 rank: 57
    Rank last year: Unranked
    Sport: MLB/Cincinnati Reds—1B
    Age: 27
    Most recent notable achievement: 2010 National League MVP
    Earnings: $775,000
    Key sponsors: NA

    Why he's on the list: Joey Votto won a host of awards last year. Perhaps the most important showed his immense likability. Votto was not named an All-Star until more than half the fan ballots came in with his name. Endorsements merely added up to an estimated $250,000 last year but those ballots could make a difference now.

    Getty Images
  58. Amar'e Stoudemire
    58

    Amar'e Stoudemire

    Power 100 rank: 58
    Rank last year: Unranked
    Sport: NBA/New York Knicks—F
    Age: 28
    Most recent notable achievement: 2010 NBA All-Star (5th Selection)
    Earnings: $18 million
    Key sponsors: Nike, Foot Locker

    Why he's on the list: A serious contender for the MVP award in 2010, Amar'e Stoudemire is sometimes overshadowed by the likes of Kobe and LeBron, though not outdone. He's second in the league for points per game this season and makes more than half of his baskets, even from the three-point range. The Knicks did well when they picked him up for a cool $100 million last summer.
    Getty Images
  59. Steve Stricker
    59

    Steve Stricker

    Power 100 rank: 59
    Rank last year: Unranked
    Sport: PGA Golf
    Age: 43
    Most recent notable achievement: Won 2010 John Deere Classic
    Earnings: $9.2 million
    Key sponsors: Titleist, NYSE Euronext

    Why he's on the list: Steve Stricker is like a fine aged wine. After more than a decade of middling rankings and average performance, he missed qualifying for the PGA Tour in 2005 and spent some quality time hitting balls out of a trailer in Madison, Wisc. In the past two years, his true flavor emerged as he finished back-to-back seasons in the PGA Tour's top five. Another stint in the trailer and Stricker might be able to taste a major.
    Getty Images
  60. Pau Gasol
    60

    Pau Gasol

    Power 100 rank: 60
    Rank last year: Unranked
    Sport: NFL/Los Angeles Lakers—C
    Age: 30
    Most recent notable achievement: 2009 and 2010 NBA Champion

    Earnings: $18.6 million

    Key sponsors: Nike, Time Force

    Why he's on the list: Fiery power center Pau Gasol helped lead the Lakers to a second straight NBA Championship. The Spaniard started his career in Barcelona, set every record on the books for the Memphis Grizzlies, and arrived in Los Angeles at just the right time. Although he's popular enough in Spain to make a slapstick Time Force commercial with Rafael Nadal, endorsements aren't quite rolling in for the seven-footer, who earned only an estimated $750,000 from them.
    Getty Images
  61. Michael Turner
    61

    Michael Turner

    Power 100 rank: 61
    Rank last year: Unranked
    Sport: NFL/Atlanta Falcons—RB
    Age: 28
    Most recent notable achievement: 2011 Pro Bowl (2nd Selection)
    Earnings: $2.3 million
    Key sponsors: NA

    Why he's on the list: Ranked third in the NFL in 2010 for rushing yards, Michael Turner is steadily proving he's one of the top running backs in the game. He doesn't yet have the visibility, but it's a fact that his Falcons were put out of the playoffs in January partly because of a strategy that focused on defending against Turner. In other words, he makes a difference.
    Getty Images
  62. Tony Stewart
    62

    Tony Stewart

    Power 100 rank: 62
    Rank last year: 48
    Sport: Motorsports
    Age: 39
    Most recent notable achievement: 2010 Pepsi Max 400
    Earnings: $13.6 million
    Key sponsors: Office Depot, Mobil 1, Burger King

    Why he's on the list: If there's a race involving a vehicle with four wheels and a steering wheel, chances are Tony Stewart has won it at some point. From midgets to Indy and—for more than a decade—stock cars, the two-time Sprint Cup Series champion continued to win races last year.
    Getty Images
  63. Andre Johnson
    63

    Andre Johnson

    Power 100 rank: 63
    Rank last year: 38
    Sport: NFL/Houston Texans—WR
    Age: 29
    Most recent notable achievement: 2011 Pro Bowl (5th Selection)
    Earnings: $5.8 million
    Key sponsors: Muscle Milk, Brand Joy, Verizon

    Why he's on the list: If he hadn't sat out the end of the season with an ankle injury, it's likely that Andre Johnson would have won the passing crown. He stood alone in the mid-90s in yards per game. Payback is on the way, as the Houston Chronicle reported in August that Johnson inked deals with Verizon, Brand Joy, and Muscle Milk. Now that he's in the big money, Johnson might need some help with anger management: He is lucky he wasn't suspended for an ugly fight with Titans defensive back Cortland Finnegan late last season.
    Getty Images
  64. Kim Clijsters
    64

    Kim Clijsters

    Power 100 rank: 64
    Rank last year: Unranked
    Sport: WTA Tennis
    Age: 27
    Most recent notable achievement: Won 2010 U.S. Open
    Earnings: $15 million
    Key sponsors: Fila, Adecco, Citizen

    Why she's on the list: Kim Clijsters retired to have a child in 2007, then steamrolled back into competition with back-to-back wins at the U.S. Open. Each year her daughter joins her on the court, warming hearts in the process. The Belgian is still young and marketable and remains one of the best hard-court players in the world.

    Getty Images
  65. Tim Duncan
    65

    Tim Duncan

    Power 100 rank: 65
    Rank last year: 20
    Sport: NBA/San Antonio Spurs—F
    Age: 34
    Most recent notable achievement: 2010 NBA All-Star (11th Selection)
    Earnings: $22.2 million
    Key sponsors: Adidas

    Why he's on the list: Tim Duncan doesn't quite have the star power of a LeBron or Kobe, partially because he's a bit shy in the spotlight, He certainly has the skills. Duncan was named MVP in three of his four NBA championships and has been an NBA All-Star in each of the last 11 years.
    Getty Images
  66. Dirk Nowitzki
    66

    Dirk Nowitzki

    Power 100 rank: 66
    Rank last year: 29
    Sport: NBA/Dallas Mavericks—F
    Age: 32
    Most recent notable achievement: 2010 NBA All-Star
    Earnings: $22.2 million
    Key sponsors: NA

    Why he's on the list: Although Dirk Nowitzki is one of the NBA's top players, he has never locked down a monster endorsement deal. He has fire on the court but may lack the style needed to go big on Madison Avenue.
    Getty Images
  67. Ryan Howard
    67

    Ryan Howard

    Power 100 rank: 67
    Rank last year: 14
    Sport: MLB/Philadelphia Phillies—1B
    Age: 31
    Most recent notable achievement: 2010 All-Star (3rd Selection)
    Earnings: $20.5 million
    Key sponsors: Adidas, Subway

    Why he's on the list: Ryan Howard is either going to strike out or slam the ball over the fence. In September, he became the first baseball player to have amassed 250 home runs in so little time. He also struck out to lose Game 6 of the NLCS and miss out on a World Series berth last year. Happy to keep him, the Phillies signed a $125 million, five-year contract extension in April, according to ESPN.
    Getty Images
  68. LaDainian Tomlinson
    68

    LaDainian Tomlinson

    Power 100 rank: 68
    Rank last year: Unranked
    Sport: NFL/New York Jets—RB
    Age: 31
    Most recent notable achievement: 2006 AP NFL MVP
    Earnings: $3.5 million
    Key sponsors: Nike, Campbell's Soup, Vizio

    Why he's on the list: LaDainian Tomlinson may be on the decline following two seasons with fewer than 1,000 rushing yards. But he's still extremely well-known and liked. L.T. shills for everything from Vizio to Nike and his legs have a few years left, if not 1,000 yards' worth.
    Getty Images
  69. Mark Teixeira
    69

    Mark Teixeira

    Power 100 rank: 69
    Rank last year: 46
    Sport: MLB/New York Yankees—1B
    Age: 30
    Most recent notable achievement: 2010 Gold Glove
    Earnings: $21 million
    Key sponsors: NA

    Why he's on the list: The best first baseman in baseball, Mark Teixeira has had two amazing seasons with the Yanks, winning back-to-back Gold Glove Awards. Tex claimed his first World Series Championship ring and was second in balloting for American League MVP in 2009.
    Getty Images
  70. Ryan Braun
    70

    Ryan Braun

    Power 100 rank: 70
    Rank last year: Unranked
    Sport: MLB/Milwaukee Brewers—LF
    Age: 27
    Most recent notable achievement: 2010 All-Star (3rd Selection)
    Earnings: $1.5 million
    Key sponsors: AirTran Airways

    Why he's on the list: Ryan Braun was selected for his third straight All-Star game last year and turned in numbers proving it was no fluke. "The Hebrew Hammer" is not yet into big endorsement money, having earned an estimated $500,000 last year, but Braun has the potential to get there.
    Getty Images
  71. Reggie Wayne
    71

    Reggie Wayne

    Power 100 rank: 71
    Rank last year: Unranked
    Sport: NFL/Indianapolis Colts—WR
    Age: 32
    Most recent notable achievement: 2011 Pro Bowl (5th Selection)
    Earnings: $5.5 million
    Key sponsors: Reebok

    Why he's on the list: It's been five straight years in the Pro Bowl for Reggie Wayne, who continually performs at a high rate. Some might think he walks on water, but that's only in the Reebok commercial.
    Getty Images
  72. Denny Hamlin
    72

    Denny Hamlin

    Power 100 rank: 72
    Rank last year: Unranked
    Sport: Motorsports
    Age: 30
    Most recent notable achievement: 2nd in 2010 Sprint Cup Series
    Earnings: $7.8 million
    Key sponsors: FedEx, Toyota, Coca-Cola, Gillette

    Why he's on the list: Denny Hamlin was the favorite to unseat Jimmie Johnson's epic run of Sprint Cup Series victories until a few late errors caused him to lose the lead in the last race of the season. Still, he pulled in more than $5.8 million in winnings last year, hauling solid sponsorships as well.
    Getty Images for NASCAR
  73. Evan Longoria
    73

    Evan Longoria

    Power 100 rank: 73
    Rank last year: 57
    Sport: MLB/Tampa Bay Rays—3B
    Age: 25
    Most recent notable achievement: 2010 All-Star, 2010 Golden Glove
    Earnings: $1.7 million
    Key sponsors: New Era

    Why he's on the list: With three straight years of All-Star performances, Evan Longoria may finally have lived down the similarity between his name and that of actress Eva Longoria Parker (no relation). A Bourne-esque New Era ad certainly helped, along with solid play and all-American looks.
    Getty Images
  74. Jamaal Charles
    74

    Jamaal Charles

    Power 100 rank: 74
    Rank last year: Unranked
    Sport: NFL/Kansas City Chiefs—RB
    Age: 24
    Most recent notable achievement: 2011 Pro Bowl
    Earnings: $750,000
    Key sponsors: NA

    Why he's on the list: Jamaal Charles notched 6.4 yards per carry, the league's highest for a running back with more than 100 attempts. This earned him a spot in the Pro Bowl and put him on the map. We're guessing the Chiefs will hand him the ball more frequently in 2011.
    Getty Images
  75. David Ortiz
    75

    David Ortiz

    Power 100 rank: 75
    Rank last year: Unranked
    Sport: MLB/Boston Red Sox—DH
    Age: 35

    Most recent notable achievement: 2010 All-Star (5th Selection)

    Earnings: $17.5 million
    Key sponsors: Reebok

    Why he's on the list: Beloved in Boston since he played such a leading role in reversing the Curse, David Ortiz logged 2010 as just another All-Star year on his path to becoming a baseball legend. "Big Papi" is courted by sponsors, with Reebok designing a baseball cleat after him.
    Getty Images
  76. Alex Ovechkin
    76

    Alex Ovechkin

    Power 100 rank: 76
    Rank last year: 37
    Sport: NHL/Washington Capitals—LW
    Age: 25
    Most recent notable achievement: 2010 Ted Lindsay Award (3rd straight league MVP)
    Earnings: $12 million
    Key sponsors: Gillette, CCM

    Why he's on the list: Alex Ovechkin is the dominant player in hockey today. At times reckless, he is the only NHL player in history to be voted a first team All-Star for his first five seasons. Sponsors are clamoring for him. In December, Ovechkin reportedly signed a deal with Gillette, putting him in a league with Federer, Jeter, and Brazilian soccer star Kaka.
    Getty Images
  77. Carlos Gonzalez
    77

    Carlos Gonzalez

    Power 100 rank: 77
    Rank last year: Unranked
    Sport: MLB/Colorado Rockies—LF
    Age: 25
    Most recent notable achievement: 2010 National League Batting Champion
    Earnings: $650,000
    Key sponsors: NA

    Why he's on the list: Carlos Gonzalez, nicknamed "CarGo," followed a solid performance in the 2009 National League Division Series with a breakout 2010 that left him holding nearly every award available. He barely missed National League MVP, but won the batting crown, Players Choice Award for Player of the Year, and hit for the cycle in July. He's the lowest-paid sports star on our list. We assume this won't last.
    Getty Images
  78. Chris Paul
    78

    Chris Paul

    Power 100 rank: 78
    Rank last year: 44
    Sport: NBA/New Orleans Hornets—G
    Age: 25
    Most recent notable achievement: 2010 NBA All-Star (3rd Selection)
    Earnings: $15.9 million
    Key sponsors: Nike

    Why he's on the list: An explosive point guard for the Hornets, Chris Paul has been chosen as an All-Star for the past three years and won an Olympic gold medal in 2008. "CP3" is still young and much more is expected.
    Getty Images
  79. Troy Tulowitzki
    79

    Troy Tulowitzki

    Power 100 rank: 79
    Rank last year: Unranked
    Sport: MLB/Colorado Rockies—SS
    Age: 26
    Most recent notable achievement: 2010 Gold Glove
    Earnings: $3.8 million
    Key sponsors: NA

    Why he's on the list: After Troy Tulowitzki broke his wrist in June, he came back to play with a vengeance. He was fifth in National League MVP voting in 2010 and won a Gold Glove, Fielding Bible, and Silver Slugger. These enabled him to sign a $120 million, six-year contract extension with the Rockies, according to Sports Illustrated.
    Getty Images
  80. Paul Pierce
    80

    Paul Pierce

    Power 100 rank: 80
    Rank last year: 59
    Sport: NBA/Boston Celtics—SG
    Age: 33
    Most recent notable achievement: 2010 All-Star (8th Selection)
    Earnings: $15.8 million
    Key sponsors: Nike, Spalding, Yahoo! Sports

    Why he's on the list: Paul Pierce has been a dominant force with the Celtics—his career average is more than 20 points per game—for more than a decade. "The Truth" led the team to the 2008 NBA Finals, where he was named MVP. Although the Celtics didn't win the finals in 2010, Pierce notched his sixth triple double last year. At 33, he should be slowing down. He isn't.
    Getty Images
  81. Alex Rodriguez
    81

    Alex Rodriguez

    Power 100 rank: 81
    Rank last year: 61
    Sport: MLB/New York Yankees—3B
    Age: 35
    Most recent notable achievement: 2010 All-Star (13th Selection)
    Earnings: $36 million
    Key sponsors: Nike

    Why he's on the list: Alex Rodriguez cranked his 600th homer last August, solidifying his place in history as the youngest to do so. Still, his 2009 admission of steroid use and his frolicking with Madonna have made for more bad press than good. Despite the big hits, A-Rod is getting called for balks as a pitchman.
    Getty Images
  82. Evan Lysacek
    82

    Evan Lysacek

    Power 100 rank: 82
    Rank last year: Unranked
    Sport: Figure Skating
    Age: 25
    Most recent notable achievement: 2010 Figure Skating Olympic Gold Medal
    Earnings: $2.5 million
    Key sponsors: FlexJet, Coca-Cola, AT&T, Vera Wang

    Why he's on the list: One of the golden boys from the 2010 Olympics, Evan Lysacek has had a busy schedule since Vancouver. He worked with sponsors and charities much of the year and also found time to be the runner-up in ABC's Dancing with the Stars.
    Getty Images
  83. Maria Sharapova
    83

    Maria Sharapova

    Power 100 rank: 83
    Rank last year: 80
    Sport: WTA Tennis
    Age: 23
    Most recent notable achievement: Won 2008 Australian Open
    Earnings: $24 million
    Key sponsors: Nike, Canon, Gatorade

    Why she's on the list: Currently ranked 18th in the world, Sharapova has been working to come back from a rotator cuff tear on her shoulder that made it impossible to defend her 2008 Australian Open title. She didn't make a Grand Slam final in 2010. However, she's alluring and recognizable, which translates into big money. Sharapova reportedly signed a $70 million deal with Nike this year. Men around the world mourned her October engagement to Lakers guard Sasha Vujacic.
    Getty Images
  84. Felix Hernandez
    84

    Felix Hernandez

    Power 100 rank: 84
    Rank last year: Unranked
    Sport: MLB/Seattle Mariners—P
    Age: 24
    Most recent notable achievement: 2010 Cy Young Award
    Earnings: $6.75 million
    Key sponsors: NA

    Why he's on the list: Spotted by a scout in Venezuela when he was barely a teenager, Felix Hernandez has been on the radar for a decade and is finally hitting maturity. In 2009 he was Cy Young runner-up; last year he took the trophy. The Mariners reportedly agreed to a 5-year deal worth $78 million last year, just before "King Felix" passed an unusual milestone for a young pitcher—1,000 strikeouts.
    Getty Images
  85. Matt Ryan
    85

    Matt Ryan

    Power 100 rank: 85
    Rank last year: 99
    Sport: NFL/Atlanta Falcons—QB
    Age: 25
    Most recent notable achievement: 2011 Pro Bowl
    Earnings: $9 million
    Key sponsors: Nike

    Why he's on the list: From his first pass in the NFL—a 62-yard touchdown—Matt Ryan has been good and getting better. The latest season saw his interceptions go down and total yards go up, for which he earned a ticket to his first Pro Bowl.
    Getty Images
  86. Steven Stamkos
    86

    Steven Stamkos

    Power 100 rank: 86
    Rank last year: Unranked
    Sport: NHL/Tampa Bay Lightning—C
    Age: 20
    Most recent notable achievement: 2010 Maurice "Rocket" Richard Trophy
    Earnings: $3.1 million
    Key sponsors: Nike, Tissot

    Why he's on the list: Steven Stamkos finished a breakout season last year, tying for the most goals scored in the NHL and becoming the third youngest ever to take home the Rocket Richard Trophy for most goals scored. Stamkos has endorsements from Tissot watches and Nike at the tender age of 20. We expect much more.
    Getty Images
  87. Luke Donald
    87

    Luke Donald

    Power 100 rank: 87
    Rank last year: Unranked
    Sport: PGA Golf
    Age: 33
    Most recent notable achievement:
    Earnings: $9.6 million
    Key sponsors: Polo Ralph Lauren, Mizuno

    Why he's on the list: A perennial contender, with finishes as high as third in the majors, English golfer Luke Donald is currently ranked ninth in the Official World Golf Ranking. He's not as well-known in the U.S., but Donald is raking in endorsements from the likes of Polo Ralph Lauren.
    Getty Images
  88. Kevin Harvick
    88

    Kevin Harvick

    Power 100 rank: 88
    Rank last year: Unranked
    Sport: Motorsports
    Age: 35
    Most recent notable achievement: Third in 2010 Nascar Sprint Cup Series
    Earnings: $8.8 million
    Key sponsors: Budweiser, Coca-Cola, Chevrolet, Rheem

    Why he's on the list: After two years of getting skunked in Nascar Sprint Cup Series wins, Kevin Harvick won three races in 2010 and earned a career high 26 top 10 finishes, which placed him third in the series. Harvick also won the Budweiser Shootout for the second year in a row. Not bad.
    Getty Images
  89. Joe Mauer
    89

    Joe Mauer

    Power 100 rank: 89
    Rank last year: 19
    Sport: MLB/Minnesota Twins—C
    Age: 27
    Most recent notable achievement: 2010 All-Star and Gold Glove winner
    Earnings: $15.5 million
    Key sponsors: Gatorade, Rawlings, Pepsi, Nike

    Why he's on the list: Joe Mauer has been a baseball and advertising golden boy since his rookie season. In March he signed the richest contract a catcher has ever inked in Major League Baseball, worth $184 million. In 2010 Mauer posted the American League's third-highest batting average.
    Getty Images
  90. Matt Schaub
    90

    Matt Schaub

    Power 100 rank: 90
    Rank last year: Unranked
    Sport: NFL/Houston Texans—QB
    Age: 29
    Most recent notable achievement: 2009 Pro Bowl MVP
    Earnings: $17.8 million
    Key sponsors: NA

    Why he's on the list: The high hopes for the Texans are due in part to Matt Schaub, who managed to lead the team to its first winning season in 2009. But while Schaub was fourth in the league for yards thrown in 2010, he was rated ninth overall.
    Getty Images
  91. David Wright
    91

    David Wright

    Power 100 rank: 91
    Rank last year: 52
    Sport: MLB/New York Mets—3B
    Age: 28
    Most recent notable achievement: 2010 All-Star (5th Selection)
    Earnings: $10.8 million
    Key sponsors: Delta, Ford

    Why he's on the list: Named as an All-Star five years running, David Wright is one the best third basemen in the game. In the New York area he's sponsored by Ford but isn't so well-known outside the New York Metropolitan Area.
    Getty Images
  92. Maurice Jones-Drew
    92

    Maurice Jones-Drew

    Power 100 rank: 92
    Rank last year: Unranked
    Sport: NFL/Jacksonville Jaguars—RB
    Age: 25
    Most recent notable achievement: 2011 Pro Bowl (2nd Selection)
    Earnings: $13.5 million
    Key sponsors: NA

    Why he's on the list: One of the top running backs in the league, Maurice Jones-Drew has rushed for back-to-back season totals of more than 1,300 yards. He stands just 5 feet, 7 inches tall but weighs in at more than 200 pounds. He's still a lightweight in the endorsement arena.
    Getty Images
  93. Ernie Els
    93

    Ernie Els

    Power 100 rank: 93
    Rank last year: Unranked
    Sport: PGA golfer
    Age: 41
    Most recent notable achievement: Won 2010 Arnold Palmer Invitational
    Earnings: $11 million
    Key sponsors: Callaway, SAP

    Why he's on the list: South African Ernie Els was third on the PGA's earnings list in 2010, with $4.6 million. He's fifth all-time, with more than $40 million earned, and still going strong after 20 years in golfing. Els won the South African Open Championship in December and capped off a good year when he was voted into the World Golf Hall of Fame.
    Getty Images
  94. Tim Lincecum
    94

    Tim Lincecum

    Power 100 rank: 94
    Rank last year: 63
    Sport: MLB/San Francisco Giants—P
    Age: 26
    Most recent notable achievement: 2010 World Series Champion
    Earnings: $10 million
    Key sponsors: Red Bull, Reebok

    Why he's on the list: Known as the "Freak" and the "Franchise," Tim Lincecum has been on fire since he was called up from the minors in 2007. He won back-to-back Cy Young awards in 2008 and 2009 and clinched last year’s World Series win with a clutch performance in game five. All this helped Lincecum ink a big deal with Red Bull in July. However, his 2010 regular season win record and earned run average (on which his Power 100 ranking was based) declined from the previous two years, dropping him in our rankings. Lincecum’s 2009 marijuana arrest also makes him something of a wild card to sponsors.
    Getty Images
  95. CC Sabathia
    95

    CC Sabathia

    Power 100 rank: 95
    Rank last year: 32
    Sport: MLB/New York Yankees—P
    Age: 30
    Most recent notable achievement: 2010 All-Star (4th Selection)
    Earnings: $23.5 million
    Key sponsors: Subway

    Why he's on the list: CC Sabathia is often a contender for the Cy Young and took one home in 2007, so the Yankees signed The 6-ft., 7-in. hurler for the largest pitching contract in baseball the following year. He had a further All-Star year in 2010 and remains attractive to sponsors.
    Getty Images
  96. Mark Martin
    96

    Mark Martin

    Power 100 rank: 96
    Rank last year: 41
    Sport: Motorsports
    Age: 52
    Most recent notable achievement: 2009 Sylvania 300
    Earnings: $11 million
    Key sponsors: GoDaddy.com

    Why he's on the list: A granddaddy of stock car racing, Mark Martin drove his first Nascar race back in 1981 and is still going strong, with winnings of $3.3 million in 2010. ESPN calls him the "the best driver never to win a championship," but it doesn't seem to hurt his sponsorships.
    Getty Images for NASCAR
  97. James Harrison
    97

    James Harrison

    Power 100 rank: 97
    Rank last year: Unranked
    Sport: NFL/Pittsburgh Steelers—L
    Age: 32
    Most recent notable achievement: 2011 Pro Bowl (4th Selection)
    Earnings: $13.8 million
    Key sponsors: NA

    Why he's on the list: It's hard to forget James Harrison's epic 100-yard interception and touchdown run in Super Bowl XLIII—the longest play in Super Bowl history—and he's one of the league's best linebackers. However, 2010 was marred by fines as Harrison was repeatedly told by the league to tone down the late and violent hits—not good for getting big endorsements.
    Getty Images
  98. Rajon Rondo
    98

    Rajon Rondo

    Power 100 rank: 98
    Rank last year: Unranked
    Sport: NBA/Boston Celtics—G
    Age: 24
    Most recent notable achievement: 2010 All-Star
    Earnings: $10 million
    Key sponsors: Red Bull, Dunkin' Donuts

    Why he's on the list: The man behind the man (usually Garnett or Pierce), Rajon Rondo is a consistent leader in steals and assists. He averaged 9.8 assists last year and performs better in clutch situations. In the 2009 playoffs he nearly averaged a triple double through 14 games played. The current season looks even hotter for Rondo as he averages 13.4 assists per game.
    NBAE/Getty Images
  99. Derrick Rose
    99

    Derrick Rose

    Power 100 rank: 99
    Rank last year: 83
    Sport: NBA/Chicago Bulls—G
    Age: 22
    Most recent notable achievement: 2010 All-Star
    Earnings: $6.5 million
    Key sponsors: Adidas, Wilson Sporting Goods

    Why he's on the list: In 2010, Derrick Rose was the first Bulls player to go to the All-Star game since Michael Jordan was MVP in 1998, prompting the inevitable comparisons between Rose and his childhood hero. This year looks promising, too, as Rose ranks seventh in the league for points per game. Adidas and Wilson Sporting Goods agree that Rose is good and getting better.
    Getty Images
  100. Matt Holliday
    100

    Matt Holliday

    Power 100 rank: 100
    Rank last year: Unranked
    Sport: MLB/St. Louis Cardinals—O
    Age: 31
    Most recent notable achievement: 2010 All-Star (4th Selection)
    Earnings: $17 million
    Key sponsors: Nike

    Why he's on the list: One of the best hitters in baseball, Matt Holliday helped lead the Rockies to the 2007 World Series and started 2010 by signing with the St. Louis Cardinals for a reported $120 million over seven years.
    Getty Images