DriveTribe, the new online motoring venture from the former hosts of the U.K. auto show “Top Gear,” received $6.5 million in funding from 21st Century Fox Inc.
The investment, the second round announced by DriveTribe’s founders in less than three weeks, will back a digital product that includes videos, articles, social media and interactive programming, according to a statement Tuesday. It will go live in November.
Former “Top Gear” presenters Jeremy Clarkson, Richard Hammond and James May bring a built-in audience of loyal viewers who appreciate the show’s sometimes controversial humor and political incorrectness. The program has aired almost continuously on the BBC since 1977 and was hosted from 2003 to 2015 by the trio. The three hosts left after the network decided not to renew Clarkson’s contract, following an investigation that found he had injured a producer in a confrontation.
The digital venture will be structured into thematic tribes that will be hosted by Clarkson, Hammond and May, along with invited stars, bloggers, writers and videographers. The first round of funding came from Breyer Capital and Atomico.