Courtesy: Jukedeck
Innovation

Once More, With Feeling: AIs Are Composing Soundtracks but Are Stuck on Creativity

“Music is so mathematical, why can’t computers write it?”

Ed Rex, co-founder and CEO of Jukedeck.
Ed Rex, co-founder and CEO of Jukedeck.
Courtesy: Jukedeck

Innovator Ed Rex
Age 28
Co-founder and chief executive officer of Jukedeck, an 18-employee AI startup in London

Form and Function
Jukedeck is artificially intelligent music-composition software, designed to give YouTubers and other video makers a way to quickly and cheaply create soundtracks for their work.

Background
In 2011, Rex, a classically trained pianist and composer, began learning to code, believing he could train a computer to write music.

Origin
He started Jukedeck in 2012 with Patrick Stobbs, a musician and Google veteran.

Software
Jukedeck has been programmed with a library of sheet music that helps it distinguish, say, rock from jazz, and figure out how to structure and produce a song.

The Jukedeck interface features many options for soundtrack mixing.
The Jukedeck interface features many options for soundtrack mixing.
Courtesy: Jukedeck

Songwriting
On Jukedeck’s website, a user selects a song’s length, genre, tempo, and other features; the software spits out a finished composition in seconds.

Cost
Companies with more than 10 employees pay $22 a song; otherwise, they’re free, as long as the user credits Jukedeck.

Funding
Jukedeck says it’s raised about $3.5 million in venture capital and private investment.

Next Steps
Jukedeck is working with broadcaster UKTV to pair the software’s creations with ads on their network, and Rex says he’s talking to several other companies about similar projects. Eventually he plans to create film-quality soundtracks that adapt to your day as you live it, changing based on your location and other inputs. David Cope, a composer who’s used AI-written material in his work, says computers are getting better at creativity, but to win over skeptics, Jukedeck will have to produce something legitimately good.

(Updated to correct per-song pricing.)

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