Amazon’s Prime Day May Be a Shoppers Hook to Best Rivals: Chart

Amazon's Prime Day: What's the Purpose?

For Amazon.com Inc., every day is becoming a Prime Day. The online retailer is closing the traffic gap with behemoth Wal-Mart Stores Inc., and that should be a concern for its rivals, according to Bloomberg Gadfly’s Shelly Banjo. The chief driver? Amazon’s Prime membership club -- celebrated Tuesday -- which is helping solidify shopper loyalty in its quest for retail dominance.

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