Photographer: Eric Helgas for Bloomberg Businessweek

Buffalo Wild Wings' Specials Boost Brand During NBA Finals: Chart

Buffalo Wild Wings Inc. has seen its brand impression score jump after advertising discounts during the National Basketball Association playoffs. Sunday’s matchup between the Cleveland Cavaliers and Golden State Warriors was the most-watched finals game since the days of Michael Jordan. The sports bar chain is now looking for a boost from to-go orders, lunch customers and increased advertising around the 2016 European Championship soccer tournament this summer.

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